Brandwave

Brush Blade brands:Which are searched most?

In September 2026, Stihl was the most searched among brush Blade brands worldwide, with an estimated 1.1M branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl50.4%
  2. Husqvarna49%
  3. ECHO0.65%

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Share of SearchLeaderboard

Compare the brush blade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brush Blade brands worldwide, by month

Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaECHO
Oct 202546.4%53%0.6%
Nov 202552%47.2%0.81%
Dec 202555.6%43.9%0.5%
Jan 202650.5%49.1%0.38%
Feb 202649.8%49.9%0.38%
Mar 202649.1%50.5%0.44%
Apr 202644.9%54.7%0.46%
May 202643.5%56.1%0.38%
Jun 202649%50.6%0.43%
Jul 202650%49.5%0.52%
Aug 202650.6%48.9%0.52%
Sep 202650.4%49%0.65%

This month’s ranking, September 2026

  1. 1.Stihl

    50.4%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.2 points.

  2. Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.1 points.

  3. 3.ECHO

    0.65%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among brush Blade brands worldwide?

In September 2026, Stihl was the most searched among brush Blade brands worldwide, with an estimated 1.1M branded searches and 50.4% estimated Share of Search within this set. Husqvarna is in 2nd place, 1.4 percentage points behind at 49% Share of Search.

Global brush Blade brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stihl46.4% → 50.4%55.6%Dec 202543.5%May 20262nd → 1st
Husqvarna53% → 49%56.1%May 202643.9%Dec 20251st → 2nd
ECHO0.6% → 0.65%0.81%Nov 20250.38%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among brush Blade brands worldwide increased from 46.4% to 50.4%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among brush Blade brands worldwide decreased from 53% to 49%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among brush Blade brands worldwide peaked at 55.6% in December 2025 and was lowest at 43.5% in May 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among brush Blade brands worldwide peaked at 56.1% in May 2026 and was lowest at 43.9% in December 2025.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among brush Blade brands worldwide.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among brush Blade brands worldwide.
  • Across the 12 months ending September 2026, ECHO held steady: its estimated Share of Search among brush Blade brands worldwide moved less than 0.5 percentage points.

How did search popularity change for brush Blade brands worldwide in September 2026?

  1. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

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