Brandwave

How popular isOregon?

In September 2026, people searched for Oregon by name about 1.2 million times worldwide, a 21.6% increase from the previous year. These searches made up 40% of all global brush blade brand searches, placing Oregon first out of five brands. When we asked both ChatGPT and Google AI Overviews about brush blade brands, Oregon appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Oregon is the most searched of 5 competitors and the most recommended in AI answers.

  1. OregonShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. HusqvarnaShare of searches 32.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. StihlShare of searches 26.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ECHOShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ForesterShare of searches 0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top brush blade brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oregon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oregon is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oregon1st
  2. Stihl2nd
  3. Forester3rd
  4. Husqvarna4th
  5. ECHO5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oregon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forester3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush blade brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brush blade brands compete with Oregon?

Oregon against brush blade brands worldwide, by month

Share of searches by month for Oregon, Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthOregonHusqvarnaStihlECHOForester
Oct 202532.8%39.8%26.9%0.48%0.01%
Nov 202531%37.5%30.8%0.68%<0.01%
Dec 202533.3%33.1%33.1%0.4%<0.01%
Jan 202640.1%32.7%26.9%0.27%<0.01%
Feb 202631.1%37.6%31%0.3%<0.01%
Mar 202631%37.7%30.9%0.37%0.01%
Apr 202624.7%44.9%29.9%0.44%0.02%
May 202628.6%42.6%28.4%0.34%0.02%
Jun 202631%37.7%30.9%0.37%0.01%
Jul 202635.3%35.2%29%0.43%0.01%
Aug 202640%32.7%26.9%0.4%0.01%
Sep 202640%32.7%26.9%0.48%0.01%

  1. 1.Oregon

    40%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Husqvarna

    32.7%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stihl

    26.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ECHO

    0.48%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.Forester

    0.01%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare popularity between Oregon and its closest rivals

Every comparison with Oregon

14 comparisons

How has branded search demand for Oregon changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oregon worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide increased from 32.8% to 40%.
  • Across the 12 months ending September 2026, Oregon’s share of searches among brush blade brands worldwide peaked at 40.1% in January 2026 and was lowest at 24.7% in April 2026.
  • Across the 12 months ending September 2026, Oregon rose from 2nd to 1st among brush blade brands worldwide.

How did search popularity change for brush blade brands worldwide in September 2026?

3 changes

  1. Husqvarna’s share of searches among brush blade brands worldwide has lost ground for 3 months in a row, from 37.7% to 32.7% in September 2026.

  2. Stihl’s share of searches among brush blade brands worldwide has lost ground for 3 months in a row, from 30.9% to 26.9% in September 2026.

  3. Estimated monthly branded searches for Oregon worldwide rose 21.9% over 12 measured months, from 1M to 1.2M in September 2026.

How are Oregon’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oregon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oregon
  • oregon chainsaw
  • oregon tools

Do you work for Oregon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Oregon compete?

Oregon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw bars1st of 630.4%Show ranking
Chainsaw chain brands1st of 633.4%Show ranking
Chainsaw safety gear brands1st of 634.5%Show ranking
Lawn mower blade brands1st of 634.5%Show ranking
Brush blade brands1st of 540%Shown above
Creator with pink hair and a pink jacket

Is Oregon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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