Brandwave

Chainsaw bars:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among chainsaw bars worldwide, with an estimated 1.1M branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna57.4%
  2. Stihl41.7%
  3. ECHO0.61%
  4. Oregon0.27%
  5. Cannon0.04%
  6. Archer<0.01%

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Share of SearchLeaderboard

Compare the chainsaw bars shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chainsaw bars worldwide, by month

Share of Search by month for Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlECHOOregonCannonArcher
Oct 202560.9%38.1%0.68%0.31%0.04%<0.01%
Nov 202555.6%43%0.95%0.35%0.05%<0.01%
Dec 202550.8%48.2%0.58%0.32%0.04%<0.01%
Jan 202655.7%43.5%0.43%0.29%0.05%<0.01%
Feb 202655.7%43.5%0.43%0.29%0.05%<0.01%
Mar 202657.6%41.6%0.5%0.27%0.04%<0.01%
Apr 202663.2%36%0.53%0.24%0.03%<0.01%
May 202663.7%35.6%0.43%0.24%0.03%<0.01%
Jun 202658.4%40.9%0.49%0.22%0.03%<0.01%
Jul 202657.7%41.3%0.61%0.27%0.04%<0.01%
Aug 202657.4%41.7%0.61%0.27%0.04%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Husqvarna

    57.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.

  2. 2.Stihl

    41.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.ECHO

    0.61%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oregon

    0.27%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cannon

    0.04%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among chainsaw bars worldwide?

In August 2026, Husqvarna was the most searched among chainsaw bars worldwide, with an estimated 1.1M branded searches and 57.4% estimated Share of Search within this set. Stihl is in 2nd place, 15.7 percentage points behind at 41.7% Share of Search.

Global chainsaw bars, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna60.9% → 57.4%63.7%May 202650.8%Dec 20251st
Stihl38.1% → 41.7%48.2%Dec 202535.6%May 20262nd
ECHO0.68% → 0.61%0.95%Nov 20250.43%Feb 20263rd
Oregon0.31% → 0.27%0.35%Nov 20250.22%Jun 20264th
Cannon0.04%0.05%Nov 20250.03%Jun 20265th
Archer<0.01%<0.01%Dec 2025<0.01%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide decreased from 60.9% to 57.4%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide increased from 38.1% to 41.7%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide peaked at 63.7% in May 2026 and was lowest at 50.8% in December 2025.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide peaked at 48.2% in December 2025 and was lowest at 35.6% in May 2026.
  • Across the 11 months ending August 2026, ECHO, Oregon, Cannon and Archer held steady: their estimated Share of Search among chainsaw bars worldwide each moved less than 0.5 percentage points.

How did search popularity change for chainsaw bars worldwide in August 2026?

  1. Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.

  2. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.

  3. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  5. Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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