Brandwave

How popular isStihl in search?

In August 2026, there were an estimated 823K branded searches for Stihl worldwide which held steady over the last 11 months. Stihl holds 41.7% estimated Share of Search among chainsaw bars worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna57.4%
  2. Stihl41.7%
  3. ECHO0.61%
  4. Oregon0.27%
  5. Cannon0.04%
  6. Archer<0.01%
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Which chainsaw bars compete with Stihl?

Stihl against chainsaw bars worldwide, by month

Share of Search by month for Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaStihlECHOOregonCannonArcher
Oct 202560.9%38.1%0.68%0.31%0.04%<0.01%
Nov 202555.6%43%0.95%0.35%0.05%<0.01%
Dec 202550.8%48.2%0.58%0.32%0.04%<0.01%
Jan 202655.7%43.5%0.43%0.29%0.05%<0.01%
Feb 202655.7%43.5%0.43%0.29%0.05%<0.01%
Mar 202657.6%41.6%0.5%0.27%0.04%<0.01%
Apr 202663.2%36%0.53%0.24%0.03%<0.01%
May 202663.7%35.6%0.43%0.24%0.03%<0.01%
Jun 202658.4%40.9%0.49%0.22%0.03%<0.01%
Jul 202657.7%41.3%0.61%0.27%0.04%<0.01%
Aug 202657.4%41.7%0.61%0.27%0.04%<0.01%
Sep 2026——————

  1. 1.Husqvarna

    57.4%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -0.3 points.

  2. 2.Stihl

    41.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.ECHO

    0.61%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oregon

    0.27%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cannon

    0.04%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archer

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide increased from 38.1% to 41.7%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide peaked at 48.2% in December 2025 and was lowest at 35.6% in May 2026.

How did search popularity change for chainsaw bars worldwide in August 2026?

  1. Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.

  2. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.

  3. Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

  5. Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

  6. Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

Where does Stihl compete?

Stihl is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands4th of 67.6%Show ranking
Lawn mower brands2nd of 59.2%Show ranking
Hedge trimmer brands3rd of 523.3%Show ranking
Leaf blowers3rd of 623.7%Show ranking
Chainsaw brands3rd of 524.7%Show ranking
Garden shredders2nd of 632%Show ranking
Chainsaw chain brands2nd of 635.1%Show ranking
Chainsaw safety gear brands2nd of 638.8%Show ranking
Chainsaw bars2nd of 641.7%Shown above

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stihl

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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