How popular isStihl in search?
In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 27.6% estimated Share of Search among leaf vacuum brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milwaukee44.3%Stihl27.6%
Ryobi20%
Toro3%
WORX2.9%
Greenworks2.2%
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Which leaf vacuum brands compete with Stihl?
Share of Search by month for Milwaukee, Stihl, Ryobi, Toro, WORX, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Stihl | Ryobi | Toro | WORX | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 25.9% | 17.6% | 1.9% | 2.4% | 1.7% |
| Nov 2025 | 47.7% | 24.8% | 22.2% | 1.3% | 2.4% | 1.6% |
| Dec 2025 | 51.1% | 25% | 19.6% | 1% | 1.7% | 1.7% |
| Jan 2026 | 47% | 27.7% | 20% | 1.4% | 1.9% | 1.9% |
| Feb 2026 | 49.1% | 28.1% | 17.4% | 1.7% | 2.2% | 1.6% |
| Mar 2026 | 39.9% | 29.2% | 21.1% | 3.7% | 4.2% | 2% |
| Apr 2026 | 36.7% | 28.7% | 21.7% | 5.1% | 5.5% | 2.2% |
| May 2026 | 36.7% | 27.6% | 22.2% | 5.1% | 5.6% | 2.7% |
| Jun 2026 | 37.7% | 28.3% | 23% | 3.8% | 4.5% | 2.8% |
| Jul 2026 | 42.2% | 26.6% | 21.1% | 4% | 3.5% | 2.5% |
| Aug 2026 | 42.3% | 27% | 20.8% | 4.1% | 3.3% | 2.5% |
| Sep 2026 | 44.3% | 27.6% | 20% | 3% | 2.9% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.3% | 1.8M | 0% | +2 points | |
| 2, held 2nd | 27.6% | 1.1M | -2.5% | +0.6 points | |
| 3, held 3rd | 20% | 825K | -8.3% | -0.8 points | |
| 4, held 4th | 3% | 122K | -30.1% | -1.1 points | |
| 5, held 5th | 2.9% | 121K | -15.2% | -0.4 points | |
| 6, held 6th | 2.2% | 90.5K | -17.7% | -0.4 points |
44.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2 points.
2.
27.6%
Held 2nd. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.6 points.
3.
20%
Held 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.8 points.
4.
3%
Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.1 points.
5.
WORX2.9%
Held 5th. 121K estimated branded searches, -15.2% vs prior month. Share -0.4 points.
2.2%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between Stihl and its closest rivals
Every comparison with Stihl
34 comparisons
- Oregon vs Stihl
- Solo vs Stihl
- Milwaukee vs Stihl
- Husqvarna vs Stihl
- Makita vs Stihl
- Ryobi vs Stihl
- Corona vs Stihl
- Karcher vs Stihl
- DeWalt vs Stihl
- Cannon vs Stihl
- Archer vs Stihl
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- Honda Power Equipment vs Stihl
- Black and Decker vs Stihl
- Gardena vs Stihl
- Bosch vs Stihl
- Fiskars vs Stihl
- Kask vs Stihl
- Stihl vs Toro
- Stihl vs WORX
- Elysee vs Stihl
- Greenworks vs Stihl
- Nilfisk vs Stihl
- Stiga vs Stihl
- Bahco vs Stihl
- Stihl vs Troy-Bilt
- Pfanner vs Stihl
- Stihl vs Worx Landroid
- ECHO vs Stihl
- Stihl vs Sun Joe
- Bobcat vs Stihl
- Gerni vs Stihl
- Evolution vs Stihl
- Masport vs Stihl
How has branded search demand for Stihl changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among leaf vacuum brands worldwide increased from 25.9% to 27.6%.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among leaf vacuum brands worldwide peaked at 29.2% in March 2026 and was lowest at 24.8% in November 2025.
How did search popularity change for leaf vacuum brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained estimated Share of Search among leaf vacuum brands worldwide, from 42.3% to 44.3%.
In September 2026, Stihl gained estimated Share of Search among leaf vacuum brands worldwide, from 27% to 27.6%.
In September 2026, Toro lost estimated Share of Search among leaf vacuum brands worldwide, from 4.1% to 3%.
In September 2026, Ryobi lost estimated Share of Search among leaf vacuum brands worldwide, from 20.8% to 20%.
WORX’s estimated Share of Search among leaf vacuum brands worldwide has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Where does Stihl compete?
How is Stihl measured?
Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- stihl
- stihl chainsaw
- stihl leaf blowers
- stihl weed eater
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Is Stihl your brand?
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