Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 28.6% of all global robot mower brand searches, placing Stihl second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about robot mower brands, Stihl did not appear in any of the answers.

Search and AI answers in September 2026

Stihl is the second most searched of 13 competitors and not listed in any AI answer.

  1. HusqvarnaShare of searches 36.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. StihlShare of searches 28.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EufyShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. GardenaShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MammotionShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. Toro–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which robot mower brands compete with Stihl?

Stihl against robot mower brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, Eufy, Gardena, Mammotion, Toro, Segway Navimow. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

  1. 1.Husqvarna

    36.7%

    Held 1st. 1.1M estimated branded searches, -1.9% vs prior month. Share +1.3 points.

  2. 2.Stihl

    28.6%

    Held 2nd. 864K estimated branded searches, +0.86% vs prior month. Share +1.8 points.

  3. 3.Eufy

    14.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Gardena

    6.7%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  5. 5.Mammotion

    4.4%

    Moved from 6th to 5th. 134K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  6. 6.Toro

    4.1%

    Moved from 5th to 6th. 122K estimated branded searches, -30.1% vs prior month. Share -1.4 points.

  7. 7.Segway Navimow

    3.3%

    Held 7th. 101K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  8. 8.Worx Landroid

    0.6%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Ecovacs Goat

    0.27%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Robomow

    0.18%

    Moved from 11th to 10th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.MOVA LiDAX Ultra

    0.15%

    Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  12. 12.Sunseeker

    0.07%

    Held 12th. 2.2K estimated branded searches, -0.9% vs prior month. Share 0 points.

  13. 13.STIGA

    0.02%

    Held 13th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

56 comparisons

How has branded search demand for Stihl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s share of searches among robot mower brands worldwide decreased from 29.4% to 28.6%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among robot mower brands worldwide peaked at 34.1% in December 2025 and was lowest at 21% in May 2026.

How did search popularity change for robot mower brands worldwide in September 2026?

6 changes

  1. In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.

  2. In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%.

  3. In September 2026, Eufy gained share of searches among robot mower brands worldwide, from 14.1% to 14.9%.

  4. In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.

  5. In September 2026, Gardena lost share of searches among robot mower brands worldwide, from 7.7% to 6.7%.

  6. In September 2026, Mammotion lost share of searches among robot mower brands worldwide, from 5.1% to 4.4%.

How are Stihl’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 32 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands2nd of 917.5%Show ranking
Chainsaw and outdoor power brands2nd of 916.5%Show ranking
Hedge trimmer brands2nd of 817.7%Show ranking
Cordless chainsaw brands2nd of 717.8%Show ranking
Grass trimmer brands2nd of 1017.9%Show ranking
Stone saw brands2nd of 820.1%Show ranking
Chainsaw brands2nd of 719%Show ranking
Cordless blower brands2nd of 525.5%Show ranking
Earth auger brands3rd of 819.3%Show ranking
Chainsaw bars2nd of 626.3%Show ranking
Air blower brands2nd of 620.6%Show ranking
Leaf vacuum brands2nd of 727.1%Show ranking
Garden machinery brands1st of 628.1%Show ranking
Lawn edger brands2nd of 1021.8%Show ranking
Brush cutter brands3rd of 822.2%Show ranking
Chainsaw chain brands2nd of 629%Show ranking
Chainsaw safety gear brands2nd of 629.9%Show ranking
Brush blade brands2nd of 532.2%Show ranking
Lawn mower brands1st of 833.3%Show ranking
Pruning saw brands1st of 837.7%Show ranking
Robot mower brands2nd of 1328.6%Shown above
Garden shredders1st of 638.3%Show ranking
Pressure washer brands1st of 1132.2%Show ranking
Edger brands1st of 745.6%Show ranking
Blower vac brands1st of 647.5%Show ranking
Power broom brands1st of 448.3%Show ranking
Asphalt cutter brands1st of 551.2%Show ranking
Backpack blower brands1st of 451.2%Show ranking
Post hole digger brands1st of 354.2%Show ranking
Weed sprayer brands1st of 562.5%Show ranking
Tree loppers brands1st of 578.2%Show ranking
Hedge shears brands1st of 579.5%Show ranking
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