Brandwave

How popular isStihl in search?

In September 2026, there were an estimated 1.1M branded searches for Stihl worldwide which held steady over the last 12 months. Stihl holds 38.8% estimated Share of Search among asphalt cutter brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl38.8%
  2. Husqvarna37.8%
  3. Bosch23.1%
  4. Bobcat0.34%
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Which asphalt cutter brands compete with Stihl?

Stihl against asphalt cutter brands worldwide, by month

Share of Search by month for Stihl, Husqvarna, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaBoschBobcat
Oct 202535.2%40.2%24.2%0.37%
Nov 202538.8%35.3%25.5%0.4%
Dec 202539.2%30.9%29.3%0.65%
Jan 202636.4%35.4%27.6%0.61%
Feb 202637.5%37.6%24.5%0.43%
Mar 202638.6%39.7%21.4%0.35%
Apr 202636.5%44.5%18.8%0.31%
May 202635.4%45.7%18.6%0.31%
Jun 202639%40.3%20.4%0.28%
Jul 202638.2%37.8%23.7%0.33%
Aug 202638%36.8%24.9%0.32%
Sep 202638.8%37.8%23.1%0.34%

  1. 1.Stihl

    38.8%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share +0.8 points.

  2. 2.Husqvarna

    37.8%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +1 points.

  3. 3.Bosch

    23.1%

    Held 3rd. 677K estimated branded searches, -11.3% vs prior month. Share -1.8 points.

  4. 4.Bobcat

    0.34%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stihl and its closest rivals

Every comparison with Stihl

How has branded search demand for Stihl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among asphalt cutter brands worldwide increased from 35.2% to 38.8%.
  • Across the 12 months ending September 2026, Stihl’s estimated Share of Search among asphalt cutter brands worldwide peaked at 39.2% in December 2025 and was lowest at 35.2% in October 2025.
  • Across the 12 months ending September 2026, Stihl rose from 2nd to 1st among asphalt cutter brands worldwide.

How did search popularity change for asphalt cutter brands worldwide in September 2026?

  1. In September 2026, Husqvarna gained estimated Share of Search among asphalt cutter brands worldwide, from 36.8% to 37.8%.

  2. In September 2026, Stihl gained estimated Share of Search among asphalt cutter brands worldwide, from 38% to 38.8%.

  3. In September 2026, Bosch lost estimated Share of Search among asphalt cutter brands worldwide, from 24.9% to 23.1%.

  4. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Stihl compete?

Stihl is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grass trimmer brands2nd of 819.3%Show ranking
Stone saw brands2nd of 619.8%Show ranking
Leaf blower brands2nd of 620.7%Show ranking
Cordless chainsaw brands2nd of 520.8%Show ranking
Hedge trimmer brands1st of 524%Show ranking
Garden machinery brands1st of 626.3%Show ranking
Chainsaw bars2nd of 626.9%Show ranking
Leaf blowers1st of 627.1%Show ranking
Chainsaw and outdoor power brands1st of 627.2%Show ranking
Chainsaw chain brands2nd of 627.4%Show ranking
Leaf vacuum brands2nd of 627.5%Show ranking
Chainsaw brands1st of 527.9%Show ranking
Garden shredders1st of 630.1%Show ranking
Chainsaw safety gear brands2nd of 630.4%Show ranking
Pressure washer brands1st of 632.8%Show ranking
Lawn mower brands1st of 633.2%Show ranking
Pruning saw brands1st of 536.5%Show ranking
Weed sprayer brands2nd of 437.5%Show ranking
Asphalt cutter brands1st of 438.8%Shown above
Robotic lawn mower brands1st of 642.9%Show ranking
Cordless blower brands1st of 343.2%Show ranking
Hedge cutter brands1st of 343.2%Show ranking
Power broom brands1st of 447.7%Show ranking
Edger brands1st of 549.5%Show ranking
Backpack blower brands1st of 350.3%Show ranking
Brush blade brands1st of 350.3%Show ranking
Blower vac brands1st of 451.2%Show ranking
Hedge shears brands1st of 452.5%Show ranking
Post hole digger brands1st of 352.7%Show ranking
Tree loppers brands1st of 384.6%Show ranking

How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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