Brandwave

Ecovacs Goat vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Ecovacs Goat among robot mower brands worldwide. Stihl had about 864,000 branded searches, while Ecovacs Goat had 8,100. Stihl made up 28.6% of all robot mower brand searches we track, and Ecovacs Goat accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Ecovacs Goat appeared in one of the five answers and Stihl in none.

Among robot mower brands worldwide in September 2026

Who do people search for more?

Stihl, about 107 searches for every 1 for Ecovacs Goat

Stihl 864K searchesEcovacs Goat 8.1K searches

Who does AI mention more?

Ecovacs Goat, mentioned in 1 of 5 answers, Stihl in 0

Ecovacs Goat in 1 of 5Stihl in 0 of 5

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecovacs Goat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. Toro–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ecovacs Goat or Stihl more popular in search?

This chart shows how often people search Google for Ecovacs Goat and Stihl by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.

Ecovacs Goat and Stihl among robot mower brands worldwide, by month

Share of searches by month for Stihl, Ecovacs Goat. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Ecovacs Goat and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Ecovacs Goat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecovacs Goat’s share of searches among robot mower brands worldwide moved from 0.12% to 0.27%, and its estimated monthly branded searches moved from 3.6K to 8.1K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among robot mower brands worldwide moved from 29.4% to 28.6%, and its estimated monthly branded searches moved from 897K to 864K.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes

  1. In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.

  2. Estimated monthly branded searches for Ecovacs Goat worldwide rose 125% over 12 measured months, from 3.6K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ecovacs Goat’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecovacs Goat

1 branded search term

  • ecovacs goat

Stihl

2 branded search terms

  • stihl
  • stihl leaf blowers

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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