Brandwave

Gardena vs Husqvarna:Which is more popular?

In September 2026, Husqvarna had more branded searches than Gardena among robot mower brands worldwide. Husqvarna had about 1.1 million branded searches, while Gardena had 201,000. Husqvarna made up 36.7% of all robot mower brand searches we track, and Gardena accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Husqvarna appeared in four of the five answers and Gardena in none.

Among robot mower brands worldwide in September 2026

Who do people search for more?

Husqvarna, about 6 searches for every 1 for Gardena

Husqvarna 1.1M searchesGardena 201K searches

Who does AI mention more?

Husqvarna, mentioned in 4 of 5 answers, Gardena in 0

Husqvarna in 4 of 5Gardena in 0 of 5

Who does AI recommend more?

Husqvarna, the only one of the two named

Husqvarna first in 4Gardena never named

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gardena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. Toro–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gardena or Husqvarna more popular in search?

This chart shows how often people search Google for Gardena and Husqvarna by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.

Gardena and Husqvarna among robot mower brands worldwide, by month

Share of searches by month for Husqvarna, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Gardena and Husqvarna comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of Gardena in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gardena’s share of searches among robot mower brands worldwide moved from 5.4% to 6.7%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among robot mower brands worldwide moved from 42.9% to 36.7%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes

  1. In September 2026, Husqvarna gained share of searches among robot mower brands worldwide, from 35.4% to 36.7%.

  2. In September 2026, Gardena lost share of searches among robot mower brands worldwide, from 7.7% to 6.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gardena’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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