Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 8.5% estimated Share of Search among garden tool brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna39.3%
  2. Makita28.5%
  3. Ryobi19%
  4. Gardena8.5%
  5. Fiskars4.7%
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Where does Gardena compete?

Gardena is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 58.5%Shown below
Robot mowers3rd of 610.4%Show ranking
Hose connector brands2nd of 617.8%Show ranking
Hose reels2nd of 621.2%Show ranking
Watering can brands1st of 642.3%Show ranking
Sprinkler timer brands1st of 666.9%Show ranking
Sprinklers1st of 667.9%Show ranking
Trellis brands1st of 676.5%Show ranking
Garden fleece brands1st of 680.2%Show ranking
Garden netting brands1st of 680.2%Show ranking
Watering system brands1st of 584.6%Show ranking
Garden hose brands1st of 587.9%Show ranking
Plant support brands1st of 696.3%Show ranking

Which garden tool brands compete with Gardena?

Gardena against garden tool brands worldwide, by month

Share of Search by month for Husqvarna, Makita, Ryobi, Gardena, Fiskars. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaRyobiGardenaFiskars
Oct 202538.9%36%16.2%4.9%4%
Nov 202532.7%37.5%20.7%5.1%4.1%
Dec 202532.3%37.2%20.5%5%5%
Jan 202639.1%30.5%20.4%5%5%
Feb 202640.1%31.3%17.1%6.3%5.1%
Mar 202639.3%28.4%19.1%8.5%4.7%
Apr 202646.8%21.9%17.9%9.8%3.6%
May 202646.2%21.3%17.4%11.6%3.5%
Jun 202641.7%24%19.6%10.7%3.9%
Jul 202640.9%24%19.6%10.7%4.8%
Aug 202639.3%28.5%19%8.5%4.7%
Sep 2026—————

  1. 1.Husqvarna

    39.3%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.7 points.

  2. 2.Makita

    28.5%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Ryobi

    19%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Gardena

    8.5%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  5. 5.Fiskars

    4.7%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide increased from 4.9% to 8.5%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide peaked at 11.6% in May 2026 and was lowest at 4.9% in October 2025.

How did search popularity change for garden tool brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%.

  2. In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%.

  3. In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%.

  4. In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%.

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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