How popular isGardena in search?
In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 21.2% estimated Share of Search among hose reels worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Karcher71%
Gardena21.2%- Hozelock2.9%
Giraffe Tools2.3%
VonHaus1.6%
Sun Joe1%
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Which hose reels compete with Gardena?
Share of Search by month for Karcher, Gardena, Hozelock, Giraffe Tools. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Gardena | Hozelock | Giraffe Tools | VonHaus | Sun Joe |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 15.8% | 1.4% | 1.7% | 1.4% | 0.95% |
| Nov 2025 | 82% | 13.5% | 0.99% | 1.8% | 1.2% | 0.44% |
| Dec 2025 | 81.3% | 13.3% | 1.2% | 2.2% | 1.5% | 0.53% |
| Jan 2026 | 81% | 13.3% | 1.5% | 1.8% | 1.5% | 0.97% |
| Feb 2026 | 78.9% | 15.8% | 1.4% | 2.1% | 1.2% | 0.63% |
| Mar 2026 | 75.6% | 18.6% | 2.1% | 1.7% | 1.1% | 0.92% |
| Apr 2026 | 71.3% | 21.5% | 2.9% | 1.9% | 1.3% | 1.1% |
| May 2026 | 62.8% | 28.3% | 3.8% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 62.4% | 27.9% | 3.8% | 2.5% | 2.1% | 1.4% |
| Jul 2026 | 65.9% | 24.1% | 4.8% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 71% | 21.2% | 2.9% | 2.3% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71% | 823K | 0% | +5.1 points | |
| 2, held 2nd | 21.2% | 246K | -18.3% | -2.9 points | |
| 3, held 3rd | 2.9% | 33.1K | -45.3% | -2 points | |
| 4, held 4th | 2.3% | 27.1K | 0% | +0.2 points | |
| 5, held 5th | 1.6% | 18.1K | -18.5% | -0.2 points | |
| 6, held 6th | 1% | 12.1K | -18.2% | -0.1 points |
1.
Karcher71%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5.1 points.
2.
Gardena21.2%
Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -2.9 points.
3.Hozelock
2.9%
Held 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -2 points.
2.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
VonHaus1.6%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
Sun Joe1%
Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Gardena and its closest rivals
How has branded search demand for Gardena changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide increased from 15.8% to 21.2%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide peaked at 28.3% in May 2026 and was lowest at 13.3% in January 2026.
How did search popularity change for hose reels worldwide in August 2026?
6 changes
In August 2026, Karcher gained estimated Share of Search among hose reels worldwide, from 65.9% to 71%.
In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%.
In August 2026, Hozelock lost estimated Share of Search among hose reels worldwide, from 4.8% to 2.9%.
Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Where does Gardena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden tool brands | 4th of 5 | 8.5% | Show ranking |
| Robot mowers | 3rd of 6 | 10.4% | Show ranking |
| Hose connector brands | 2nd of 6 | 17.8% | Show ranking |
| Hose reels | 2nd of 6 | 21.2% | Shown above |
| Watering can brands | 1st of 6 | 42.3% | Show ranking |
| Sprinkler timer brands | 1st of 6 | 66.9% | Show ranking |
| Sprinklers | 1st of 6 | 67.9% | Show ranking |
| Trellis brands | 1st of 6 | 76.5% | Show ranking |
| Garden fleece brands | 1st of 6 | 80.2% | Show ranking |
| Garden netting brands | 1st of 6 | 80.2% | Show ranking |
| Watering system brands | 1st of 5 | 84.6% | Show ranking |
| Garden hose brands | 1st of 5 | 87.9% | Show ranking |
| Plant support brands | 1st of 6 | 96.3% | Show ranking |
How is Gardena measured?
Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gardena
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Is Gardena your brand?
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