Gardena vs Giraffe Tools:Which is more popular by branded search?
In August 2026, Gardena had more branded searches than Giraffe Tools among hose reels worldwide. Gardena was estimated to have 246K branded searches compared to Giraffe Tools’ 27.1K, and held a 21.2% Share of Search versus Giraffe Tools’ 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gardena or Giraffe Tools?
Compare the hose reels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, Giraffe Tools. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Gardena | Hozelock | Giraffe Tools | VonHaus | Sun Joe |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 15.8% | 1.4% | 1.7% | 1.4% | 0.95% |
| Nov 2025 | 82% | 13.5% | 0.99% | 1.8% | 1.2% | 0.44% |
| Dec 2025 | 81.3% | 13.3% | 1.2% | 2.2% | 1.5% | 0.53% |
| Jan 2026 | 81% | 13.3% | 1.5% | 1.8% | 1.5% | 0.97% |
| Feb 2026 | 78.9% | 15.8% | 1.4% | 2.1% | 1.2% | 0.63% |
| Mar 2026 | 75.6% | 18.6% | 2.1% | 1.7% | 1.1% | 0.92% |
| Apr 2026 | 71.3% | 21.5% | 2.9% | 1.9% | 1.3% | 1.1% |
| May 2026 | 62.8% | 28.3% | 3.8% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 62.4% | 27.9% | 3.8% | 2.5% | 2.1% | 1.4% |
| Jul 2026 | 65.9% | 24.1% | 4.8% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 71% | 21.2% | 2.9% | 2.3% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gardena and Giraffe Tools comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Giraffe Tools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among hose reels worldwide moved from 15.8% to 21.2%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Giraffe Tools’ estimated Share of Search among hose reels worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for hose reels worldwide in August 2026?
2 changes
In August 2026, Gardena lost estimated Share of Search among hose reels worldwide, from 24.1% to 21.2%.
Estimated monthly branded searches for Giraffe Tools worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gardena’s and Giraffe Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardena
1 branded search term
- gardena
Giraffe Tools
1 branded search term
- giraffe tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.