Brandwave

How popular isGiraffe Tools in search?

In September 2026, there were an estimated 22.2K branded searches for Giraffe Tools worldwide which is up 22.7% over the last 12 months. Giraffe Tools holds 27.5% estimated Share of Search among retractable hose brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hoselink50.1%
  2. Giraffe Tools27.5%
  3. Hozelock22.4%
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Which retractable hose brands compete with Giraffe Tools?

Giraffe Tools against retractable hose brands worldwide, by month

Share of Search by month for Hoselink, Giraffe Tools, Hozelock. The figures are in the table below the chart.

View monthly share of search table
MonthHoselinkGiraffe ToolsHozelock
Oct 202560.1%22%18%
Nov 202563.8%23.4%12.8%
Dec 202559.1%26.5%14.4%
Jan 202660.1%22%18%
Feb 202642.3%34.6%23.1%
Mar 202635.5%29%35.5%
Apr 202632.9%26.9%40.2%
May 202630.2%24.7%45.1%
Jun 202628.6%28.6%42.8%
Jul 202623.6%23.6%52.7%
Aug 202635.5%29%35.5%
Sep 202650.1%27.5%22.4%
  1. 1.Hoselink

    50.1%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +14.6 points.

  2. Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  3. 3.Hozelock

    22.4%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -13.1 points.

Compare search popularity between Giraffe Tools and its closest rivals

How has branded search demand for Giraffe Tools changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giraffe Tools worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Giraffe Tools’ estimated Share of Search among retractable hose brands worldwide increased from 22% to 27.5%.
  • Across the 12 months ending September 2026, Giraffe Tools’ estimated Share of Search among retractable hose brands worldwide peaked at 34.6% in February 2026 and was lowest at 22% in October 2025.

How did search popularity change for retractable hose brands worldwide in September 2026?

  1. In September 2026, Hoselink gained estimated Share of Search among retractable hose brands worldwide, from 35.5% to 50.1%.

  2. In September 2026, Hozelock lost estimated Share of Search among retractable hose brands worldwide, from 35.5% to 22.4%.

  3. In September 2026, Giraffe Tools lost estimated Share of Search among retractable hose brands worldwide, from 29% to 27.5%.

Where does Giraffe Tools compete?

Giraffe Tools is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hose reels3rd of 62.4%Show ranking
Retractable hose brands2nd of 327.5%Shown above

How is Giraffe Tools measured?

Brandwave collects information about searches that people make online using Giraffe Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giraffe tools

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How the Brand Demand Index is measured

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Is Giraffe Tools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.