How popular isHozelock in search?
In September 2026, there were an estimated 18.1K branded searches for Hozelock worldwide which is up 22.3% over the last 12 months. Hozelock holds 22.4% estimated Share of Search among retractable hose brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hoselink50.1%
Giraffe Tools27.5%- Hozelock22.4%
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Which retractable hose brands compete with Hozelock?
Share of Search by month for Hoselink, Giraffe Tools, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoselink | Giraffe Tools | Hozelock |
|---|---|---|---|
| Oct 2025 | 60.1% | 22% | 18% |
| Nov 2025 | 63.8% | 23.4% | 12.8% |
| Dec 2025 | 59.1% | 26.5% | 14.4% |
| Jan 2026 | 60.1% | 22% | 18% |
| Feb 2026 | 42.3% | 34.6% | 23.1% |
| Mar 2026 | 35.5% | 29% | 35.5% |
| Apr 2026 | 32.9% | 26.9% | 40.2% |
| May 2026 | 30.2% | 24.7% | 45.1% |
| Jun 2026 | 28.6% | 28.6% | 42.8% |
| Jul 2026 | 23.6% | 23.6% | 52.7% |
| Aug 2026 | 35.5% | 29% | 35.5% |
| Sep 2026 | 50.1% | 27.5% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 40.5K | +22.4% | +14.6 points | |
| 2, moved from 3rd to 2nd | 27.5% | 22.2K | -18.1% | -1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 18.1K | -45.3% | -13.1 pointsmoved from 2nd to 3rd |
1.
Hoselink50.1%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +14.6 points.
27.5%
Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
3.Hozelock
22.4%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -13.1 points.
Compare search popularity between Hozelock and its closest rivals
Every comparison with Hozelock
18 comparisons
- Hoselink vs Hozelock
- Gardena vs Hozelock
- Haws vs Hozelock
- Hozelock vs Karcher
- Hozelock vs Neta
- Hozelock vs Orbit
- Hozelock vs Rain Bird
- Giraffe Tools vs Hozelock
- Hozelock vs VonHaus
- Hozelock vs Suncast
- Hozelock vs Sun Joe
- Claber vs Hozelock
- Burgon & Ball vs Hozelock
- Hozelock vs Melnor
- Hozelock vs Nylex
- Hozelock vs Nelson
- Holman vs Hozelock
- Hozelock vs Pope
How has branded search demand for Hozelock changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among retractable hose brands worldwide increased from 18% to 22.4%.
- Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among retractable hose brands worldwide peaked at 52.7% in July 2026 and was lowest at 12.8% in November 2025.
How did search popularity change for retractable hose brands worldwide in September 2026?
3 changes
In September 2026, Hoselink gained estimated Share of Search among retractable hose brands worldwide, from 35.5% to 50.1%.
In September 2026, Hozelock lost estimated Share of Search among retractable hose brands worldwide, from 35.5% to 22.4%.
In September 2026, Giraffe Tools lost estimated Share of Search among retractable hose brands worldwide, from 29% to 27.5%.
Where does Hozelock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hose connector brands | 4th of 6 | 1.8% | Show ranking |
| Hose reels | 4th of 6 | 1.9% | Show ranking |
| Watering can brands | 4th of 6 | 5.1% | Show ranking |
| Sprinkler timer brands | 4th of 6 | 6.3% | Show ranking |
| Sprinklers | 4th of 6 | 6.4% | Show ranking |
| Soaker hose brands | 3rd of 4 | 7.1% | Show ranking |
| Hose cart brands | 2nd of 3 | 7.8% | Show ranking |
| Garden watering brands | 2nd of 5 | 8.1% | Show ranking |
| Hose fittings brands | 2nd of 4 | 8.2% | Show ranking |
| Retractable hose brands | 3rd of 3 | 22.4% | Shown above |
How is Hozelock measured?
Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hozelock
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Is Hozelock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.