Brandwave

How popular isHozelock in search?

In August 2026, there were an estimated 33.1K branded searches for Hozelock worldwide which is up 123.6% over the last 11 months. Hozelock holds 9% estimated Share of Search among sprinkler timer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena66.9%
  2. Rain Bird13.5%
  3. Hozelock9%
  4. Orbit7.4%
  5. Claber1.8%
  6. Melnor1.5%
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Which sprinkler timer brands compete with Hozelock?

Hozelock against sprinkler timer brands worldwide, by month

Share of Search by month for Gardena, Rain Bird, Hozelock, Orbit. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaRain BirdHozelockOrbitClaberMelnor
Oct 202566.7%13.4%6%11%1.8%1.2%
Nov 202570%11.5%5.1%11.5%1.5%0.37%
Dec 202567.5%11.1%6.1%13.6%1.5%0.3%
Jan 202664.5%10.6%7.1%15.8%1.7%0.28%
Feb 202670.4%9.5%6.3%11.6%1.9%0.31%
Mar 202672%9.7%7.9%7.9%1.9%0.57%
Apr 202669.6%11.4%9.4%6.3%2.3%1%
May 202670.6%11.6%9.5%5.2%1.9%1.3%
Jun 202670.1%11.5%9.4%5.2%2.3%1.5%
Jul 202666%10.9%13.3%5.9%2.2%1.8%
Aug 202666.9%13.5%9%7.4%1.8%1.5%
Sep 2026——————

  1. 1.Gardena

    66.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +0.9 points.

  2. 2.Rain Bird

    13.5%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Hozelock

    9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  4. 4.Orbit

    7.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Claber

    1.8%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  6. 6.Melnor

    1.5%

    Held 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare search popularity between Hozelock and its closest rivals

How has branded search demand for Hozelock changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hozelock worldwide rose from 14.8K to 33.1K.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among sprinkler timer brands worldwide increased from 6% to 9%.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among sprinkler timer brands worldwide peaked at 13.3% in July 2026 and was lowest at 5.1% in November 2025.
  • Across the 11 months ending August 2026, Hozelock rose from 4th to 3rd among sprinkler timer brands worldwide.

How did search popularity change for sprinkler timer brands worldwide in August 2026?

  1. In August 2026, Rain Bird overtook Hozelock to rank 2nd among sprinkler timer brands worldwide, at 13.5%.

  2. In August 2026, Orbit gained estimated Share of Search among sprinkler timer brands worldwide, from 5.9% to 7.4%.

  3. In August 2026, Gardena gained estimated Share of Search among sprinkler timer brands worldwide, from 66% to 66.9%.

  4. In August 2026, Hozelock lost estimated Share of Search among sprinkler timer brands worldwide, from 13.3% to 9%.

  5. Estimated monthly branded searches for Melnor worldwide rose 86.2% over 11 measured months, from 2.9K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Claber worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026.

Where does Hozelock compete?

Hozelock is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hose connector brands5th of 62.4%Show ranking
Hose reels3rd of 62.9%Show ranking
Watering can brands4th of 65.7%Show ranking
Sprinkler timer brands3rd of 69%Shown above
Sprinklers3rd of 69.1%Show ranking

How is Hozelock measured?

Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hozelock

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How the Brand Demand Index is measured

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