How popular isHoselink in search?
In September 2026, there were an estimated 40.5K branded searches for Hoselink worldwide which is down 18.2% over the last 12 months. Hoselink holds 50.1% estimated Share of Search among retractable hose brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hoselink50.1%
Giraffe Tools27.5%- Hozelock22.4%
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Which retractable hose brands compete with Hoselink?
Share of Search by month for Hoselink, Giraffe Tools, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoselink | Giraffe Tools | Hozelock |
|---|---|---|---|
| Oct 2025 | 60.1% | 22% | 18% |
| Nov 2025 | 63.8% | 23.4% | 12.8% |
| Dec 2025 | 59.1% | 26.5% | 14.4% |
| Jan 2026 | 60.1% | 22% | 18% |
| Feb 2026 | 42.3% | 34.6% | 23.1% |
| Mar 2026 | 35.5% | 29% | 35.5% |
| Apr 2026 | 32.9% | 26.9% | 40.2% |
| May 2026 | 30.2% | 24.7% | 45.1% |
| Jun 2026 | 28.6% | 28.6% | 42.8% |
| Jul 2026 | 23.6% | 23.6% | 52.7% |
| Aug 2026 | 35.5% | 29% | 35.5% |
| Sep 2026 | 50.1% | 27.5% | 22.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 40.5K | +22.4% | +14.6 points | |
| 2, moved from 3rd to 2nd | 27.5% | 22.2K | -18.1% | -1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 18.1K | -45.3% | -13.1 pointsmoved from 2nd to 3rd |
1.
Hoselink50.1%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +14.6 points.
27.5%
Moved from 3rd to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
3.Hozelock
22.4%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -13.1 points.
Compare search popularity between Hoselink and its closest rivals
Every comparison with Hoselink
6 comparisons
How has branded search demand for Hoselink changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hoselink worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Hoselink’s estimated Share of Search among retractable hose brands worldwide decreased from 60.1% to 50.1%.
- Across the 12 months ending September 2026, Hoselink’s estimated Share of Search among retractable hose brands worldwide peaked at 63.8% in November 2025 and was lowest at 23.6% in July 2026.
How did search popularity change for retractable hose brands worldwide in September 2026?
3 changes

In September 2026, Hoselink gained estimated Share of Search among retractable hose brands worldwide, from 35.5% to 50.1%.
In September 2026, Hozelock lost estimated Share of Search among retractable hose brands worldwide, from 35.5% to 22.4%.

In September 2026, Giraffe Tools lost estimated Share of Search among retractable hose brands worldwide, from 29% to 27.5%.
Where does Hoselink compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden hose brands | 2nd of 5 | 16.5% | Show ranking |
| Retractable hose brands | 1st of 3 | 50.1% | Shown above |
How is Hoselink measured?
Brandwave collects information about searches that people make online using Hoselink’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hoselink
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