Brandwave

Gardena vs Hoselink:Which is more popular by branded search?

In August 2026, Gardena had more branded searches than Hoselink among garden hose brands worldwide. Gardena was estimated to have 246K branded searches compared to Hoselink’s 33.1K, and held an 87.9% Share of Search versus Hoselink’s 11.8%. These are worldwide searches for English-language branded terms.

Share of Search among garden hose brands worldwide in August 2026Which is more popular in search, Gardena or Hoselink?
Gardena87.9%246K searches
vs
Hoselink11.8%33.1K searches

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Which is more popular in search, Gardena or Hoselink?

Compare the garden hose brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Hoselink among garden hose brands worldwide, by month

Share of Search by month for Gardena, Hoselink. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHoselinkHolmanPopeNylex
Oct 202576.5%22.9%0.27%0.27%0.01%
Nov 202572.8%26.7%0.26%0.21%0.01%
Dec 202572.6%26.6%0.39%0.32%0.02%
Jan 202672.6%26.6%0.39%0.32%0.01%
Feb 202685.5%14%0.25%0.17%0.01%
Mar 202689.9%9.9%0.1%0.1%<0.01%
Apr 202690%9.9%0.08%0.06%<0.01%
May 202691.7%8.2%0.05%0.04%<0.01%
Jun 202691.6%8.2%0.06%0.04%<0.01%
Jul 202691.6%8.2%0.08%0.06%<0.01%
Aug 202687.9%11.8%0.11%0.11%<0.01%
Sep 2026—————

How has the Gardena and Hoselink comparison changed over the last 12 months?

  • Gardena was ahead of Hoselink in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden hose brands worldwide moved from 76.5% to 87.9%, and its estimated monthly branded searches moved from 165K to 246K.
  • Across the 11 months ending August 2026, Hoselink’s estimated Share of Search among garden hose brands worldwide moved from 22.9% to 11.8%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for garden hose brands worldwide in August 2026?

  1. In August 2026, Hoselink gained estimated Share of Search among garden hose brands worldwide, from 8.2% to 11.8%.

  2. In August 2026, Gardena lost estimated Share of Search among garden hose brands worldwide, from 91.6% to 87.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Hoselink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

1 branded search term

  • gardena

1 branded search term

  • hoselink

How the Brand Demand Index is measured

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