How popular isGardena?
In September 2026, people searched for Gardena by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 71.3% of all global retractable hose brand searches, placing Gardena first out of four brands. When we asked both ChatGPT and Google AI Overviews about retractable hose brands, Gardena appeared in three of the four answers and was the most recommended of the four.
Gardena is the most searched of 4 competitors and the most recommended in AI answers.
GardenaShare of searches 71.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
HoselinkShare of searches 14.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Giraffe ToolsShare of searches 7.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- HozelockShare of searches 6.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Follow Gardena and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top retractable hose brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gardena was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gardena is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gardena1st
- Hoselink2nd
- Giraffe Tools2nd
- Hozelock4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giraffe Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gardena3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hoselink3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hozelock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about retractable hose brands
4 answers
Asked ChatGPT
“Which retractable hose brand should I buy?”
Asked ChatGPT
“What are the best retractable hose brands?”
Asked ChatGPT
“What's the best retractable hose brand for a small garden?”
Searched Google, AI Overview
“best retractable hose”
Searched Google, AI Overview
“retractable garden hose”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which retractable hose brands compete with Gardena?
Share of searches by month for Gardena, Hoselink, Giraffe Tools, Hozelock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hoselink | Giraffe Tools | Hozelock |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 20% | 7.3% | 6% |
| Nov 2025 | 63.5% | 23.3% | 8.5% | 4.7% |
| Dec 2025 | 61.7% | 22.6% | 10.1% | 5.5% |
| Jan 2026 | 62.1% | 22.8% | 8.3% | 6.8% |
| Feb 2026 | 72% | 11.8% | 9.7% | 6.5% |
| Mar 2026 | 76.3% | 8.4% | 6.9% | 8.4% |
| Apr 2026 | 74.9% | 8.2% | 6.7% | 10.1% |
| May 2026 | 77% | 6.9% | 5.7% | 10.4% |
| Jun 2026 | 76.1% | 6.8% | 6.8% | 10.2% |
| Jul 2026 | 72.4% | 6.5% | 6.5% | 14.6% |
| Aug 2026 | 72.5% | 9.8% | 8% | 9.8% |
| Sep 2026 | 71.3% | 14.4% | 7.9% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.3% | 201K | -18.3% | -1.2 points | |
| 2, held 2nd | 14.4% | 40.5K | +22.4% | +4.6 points | |
| 3, moved from 4th to 3rd | 7.9% | 22.2K | -18.1% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.4% | 18.1K | -45.3% | -3.3 pointsmoved from 3rd to 4th |
1.
Gardena71.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
2.
Hoselink14.4%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
7.9%
Moved from 4th to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
4.Hozelock
6.4%
Moved from 3rd to 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -3.3 points.
Compare popularity between Gardena and its closest rivals
Every comparison with Gardena
61 comparisons
- DeWalt vs Gardena
- Eufy vs Gardena
- Gardena vs Husqvarna
- Gardena vs Karcher
- Gardena vs Makita
- Gardena vs Ryobi
- Gardena vs Stihl
- Fiskars vs Gardena
- Gardena vs Mammotion
- Gardena vs Toro
- Gardena vs Neta
- Gardena vs Segway Navimow
- Gardena vs Gorilla Carts
- Gardena vs Thompson & Morgan
- Gardena vs Hoselink
- Behrens vs Gardena
- Gardena vs Rain Bird
- Gardena vs Liberty Garden
- Gardena vs Netafim
- Felco vs Gardena
- Gardena vs Giraffe Tools
- Gardena vs Haws
- Gardena vs Vego Garden
- Forest Garden vs Gardena
- Gardena vs Hozelock
- Gardena vs Tom Chambers
- Gardena vs Worx Landroid
- Gardena vs VonHaus
- Eley vs Gardena
- Gardena vs Smart Garden
- Gardena vs Rachio
- Gardena vs Suncast
- Gardena vs Orbit
- Gardena vs Sun Joe
- Ecovacs Goat vs Gardena
- Gardena vs Gardener's Supply Company
- Claber vs Gardena
- Flexzilla vs Gardena
- Gardena vs Robomow
- Burgon & Ball vs Gardena
- Gardena vs MOVA LiDAX Ultra
- Gardena vs Melnor
- Gardena vs Nylex
- Gardena vs Orbit World Travel
- Dramm vs Gardena
- Gardena vs Sunseeker
- Corona Tools vs Gardena
- DripWorks vs Gardena
- Gardena vs Mossify
- Agribon vs Gardena
- Gardena vs Nelson
- DeWitt vs Gardena
- Gardena vs Gardman
- Gardena vs Gilmour
- Gardena vs Holman
- Gardena vs STIGA
- Agfabric vs Gardena
- Gardena vs Pope
- Gardena vs Haxnicks
- Agralan vs Gardena
- Dura-Trel vs Gardena
How has branded search demand for Gardena changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Gardena’s share of searches among retractable hose brands worldwide increased from 66.7% to 71.3%.
- Across the 12 months ending September 2026, Gardena’s share of searches among retractable hose brands worldwide peaked at 77% in May 2026 and was lowest at 61.7% in December 2025.
How did search popularity change for retractable hose brands worldwide in September 2026?
4 changes
In September 2026, Hoselink gained share of searches among retractable hose brands worldwide, from 9.8% to 14.4%.
In September 2026, Hozelock lost share of searches among retractable hose brands worldwide, from 9.8% to 6.4%.
In September 2026, Gardena lost share of searches among retractable hose brands worldwide, from 72.5% to 71.3%.
In September 2026, Giraffe Tools rose from 4th to 3rd among retractable hose brands worldwide.
How are Gardena’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gardena
Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Gardena compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden tool brands | 5th of 11 | 5.6% | Show ranking |
| Robot mower brands | 4th of 13 | 6.7% | Show ranking |
| Hose connector brands | 2nd of 8 | 19.9% | Show ranking |
| Hose reels | 2nd of 6 | 21.4% | Show ranking |
| Watering can brands | 1st of 8 | 36.1% | Show ranking |
| Hose cart brands | 1st of 6 | 58.3% | Show ranking |
| Trellis brands | 1st of 8 | 64.9% | Show ranking |
| Retractable hose brands | 1st of 4 | 71.3% | Shown above |
| Watering system brands | 1st of 7 | 72.3% | Show ranking |
| Garden watering brands | 1st of 8 | 74.4% | Show ranking |
| Garden hose brands | 1st of 9 | 75.5% | Show ranking |
| Sprinkler timer brands | 1st of 5 | 77% | Show ranking |
| Garden fleece brands | 1st of 8 | 77.4% | Show ranking |
| Garden netting brands | 1st of 6 | 78% | Show ranking |
| Sprinklers | 1st of 5 | 78.3% | Show ranking |
| Soaker hose brands | 1st of 4 | 78.6% | Show ranking |
| Plant support brands | 1st of 8 | 82% | Show ranking |
| Hose fittings brands | 1st of 4 | 91.3% | Show ranking |
Is Gardena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.