How popular isGardena in search?
In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 84.5% estimated Share of Search among watering system brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gardena84.5%
Netafim9.3%
Rachio5.1%
Orbit World Travel0.99%
Holman0.11%
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Which watering system brands compete with Gardena?
Share of Search by month for Gardena, Netafim, Rachio. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Netafim | Rachio | Orbit World Travel | Holman |
|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 12.9% | 7% | 1.6% | 0.28% |
| Nov 2025 | 80.3% | 13.2% | 4.8% | 1.4% | 0.29% |
| Dec 2025 | 80% | 13.2% | 4.8% | 1.6% | 0.43% |
| Jan 2026 | 77.7% | 15.6% | 4.7% | 1.6% | 0.41% |
| Feb 2026 | 81.1% | 13.3% | 4% | 1.4% | 0.24% |
| Mar 2026 | 85.5% | 9.4% | 4.2% | 0.82% | 0.09% |
| Apr 2026 | 88.4% | 6.5% | 4.3% | 0.67% | 0.08% |
| May 2026 | 89.6% | 5.4% | 4.4% | 0.54% | 0.05% |
| Jun 2026 | 86.3% | 7.8% | 5.2% | 0.65% | 0.06% |
| Jul 2026 | 86.1% | 7.8% | 5.2% | 0.89% | 0.07% |
| Aug 2026 | 84.5% | 9.3% | 5.1% | 0.99% | 0.11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.5% | 246K | -18.3% | -1.6 points | |
| 2, held 2nd | 9.3% | 27.1K | 0% | +1.6 points | |
| 3, held 3rd | 5.1% | 14.8K | -18.2% | -0.1 points | |
| 4, held 4th | 0.99% | 2.9K | -7.7% | +0.1 points | |
| 5, held 5th | 0.11% | 320 | +23.1% | 0 points |
1.
Gardena84.5%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -1.6 points.
2.
Netafim9.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Rachio5.1%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.99%
Held 4th. 2.9K estimated branded searches, -7.7% vs prior month. Share +0.1 points.
5.
Holman0.11%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Gardena and its closest rivals
Every comparison with Gardena
36 comparisons
- Gardena vs Husqvarna
- Gardena vs Karcher
- Gardena vs Makita
- Gardena vs Ryobi
- Gardena vs Segway
- Gardena vs Mammotion
- Draper vs Gardena
- Gardena vs WORX
- Fiskars vs Gardena
- Gardena vs Neta
- Gardena vs Thompson & Morgan
- Gardena vs Rain Bird
- Gardena vs Hoselink
- Gardena vs Hozelock
- Gardena vs Giraffe Tools
- Gardena vs Netafim
- Gardena vs Orbit
- Gardena vs Sun Joe
- Forest Garden vs Gardena
- Gardena vs Haws
- Gardena vs Tom Chambers
- Gardena vs VonHaus
- Gardena vs Rachio
- Gardena vs Smart Garden
- Gardena vs Suttons
- Claber vs Gardena
- Burgon & Ball vs Gardena
- Gardena vs Melnor
- Gardena vs Robomow
- Gardena vs Orbit World Travel
- Gardena vs Nelson
- Gardena vs Gardman
- Gardena vs Holman
- Gardena vs Pope
- Gardena vs Haxnicks
- Agralan vs Gardena
How has branded search demand for Gardena changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide increased from 78.3% to 84.5%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide peaked at 89.6% in May 2026 and was lowest at 77.7% in January 2026.
How did search popularity change for watering system brands worldwide in August 2026?
4 changes
In August 2026, Netafim gained estimated Share of Search among watering system brands worldwide, from 7.8% to 9.3%.
In August 2026, Gardena lost estimated Share of Search among watering system brands worldwide, from 86.1% to 84.5%.
Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.
Estimated monthly branded searches for Orbit World Travel worldwide fell 12.5% over 11 measured months, from 3.3K to 2.9K in August 2026.
Where does Gardena compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden tool brands | 4th of 5 | 8.5% | Show ranking |
| Robot mowers | 3rd of 6 | 10.4% | Show ranking |
| Hose connector brands | 2nd of 6 | 17.8% | Show ranking |
| Hose reels | 2nd of 6 | 21% | Show ranking |
| Watering can brands | 1st of 6 | 42.3% | Show ranking |
| Trellis brands | 1st of 6 | 64.5% | Show ranking |
| Sprinkler timer brands | 1st of 6 | 66.9% | Show ranking |
| Sprinklers | 1st of 6 | 67.9% | Show ranking |
| Garden fleece brands | 1st of 6 | 69% | Show ranking |
| Garden netting brands | 1st of 6 | 69% | Show ranking |
| Watering system brands | 1st of 5 | 84.5% | Shown above |
| Plant support brands | 1st of 6 | 86.6% | Show ranking |
| Garden hose brands | 1st of 5 | 87.9% | Show ranking |
How is Gardena measured?
Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gardena
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Is Gardena your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.