Brandwave

How popular isGardena in search?

In August 2026, there were an estimated 246K branded searches for Gardena worldwide which is up 49.1% over the last 11 months. Gardena holds 42.3% estimated Share of Search among watering can brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gardena42.3%
  2. Draper28.4%
  3. Neta18.9%
  4. Hozelock5.7%
  5. Haws3.8%
  6. Burgon & Ball0.93%
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Which watering can brands compete with Gardena?

Gardena against watering can brands worldwide, by month

Share of Search by month for Gardena, Draper, Neta, Hozelock, Haws. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaDraperNetaHozelockHawsBurgon & Ball
Oct 202536.2%24.1%29.6%3.2%5.9%0.96%
Nov 202538.2%21%31.3%2.8%5.1%1.5%
Dec 202537.5%20.6%30.6%3.4%6.2%1.8%
Jan 202633.6%22.5%33.6%3.7%5.5%1.1%
Feb 202634.6%34.6%23%3.1%3.8%0.92%
Mar 202634.8%42.5%15.6%3.8%2.6%0.76%
Apr 202653.2%19.5%15.9%7.2%3.2%0.95%
May 202659.1%14.5%14.5%8%2.9%1.1%
Jun 202648.9%26.7%14.6%6.6%2.4%0.88%
Jul 202649.8%18.2%18.2%10%3%0.89%
Aug 202642.3%28.4%18.9%5.7%3.8%0.93%
Sep 2026——————

  1. 1.Gardena

    42.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -7.5 points.

  2. 2.Draper

    28.4%

    Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +10.2 points.

  3. 3.Neta

    18.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hozelock

    5.7%

    Held 4th. 33.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  5. 5.Haws

    3.8%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  6. 6.Burgon & Ball

    0.93%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide increased from 36.2% to 42.3%.
  • Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide peaked at 59.1% in May 2026 and was lowest at 33.6% in January 2026.

How did search popularity change for watering can brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.

  2. In August 2026, Haws gained estimated Share of Search among watering can brands worldwide, from 3% to 3.8%.

  3. In August 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 18.2% to 18.9%.

  4. In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.

  5. In August 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 10% to 5.7%.

  6. Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

Where does Gardena compete?

Gardena is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 58.5%Show ranking
Robot mowers3rd of 610.4%Show ranking
Hose connector brands2nd of 617.8%Show ranking
Hose reels2nd of 621.2%Show ranking
Watering can brands1st of 642.3%Shown above
Sprinkler timer brands1st of 666.9%Show ranking
Sprinklers1st of 667.9%Show ranking
Trellis brands1st of 676.5%Show ranking
Garden fleece brands1st of 680.2%Show ranking
Garden netting brands1st of 680.2%Show ranking
Watering system brands1st of 584.6%Show ranking
Garden hose brands1st of 587.9%Show ranking
Plant support brands1st of 696.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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