Brandwave

How popular isGardena in search?

In September 2026, there were an estimated 201K branded searches for Gardena worldwide which is up 21.8% over the last 12 months. Gardena holds 78.6% estimated Share of Search among soaker Hose brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gardena78.6%
  2. Rain Bird12.9%
  3. Hozelock7.1%
  4. Melnor1.4%
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Which soaker Hose brands compete with Gardena?

Gardena against soaker Hose brands worldwide, by month

Share of Search by month for Gardena, Rain Bird, Hozelock. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaRain BirdHozelockMelnor
Oct 202576.5%15.3%6.9%1.3%
Nov 202580.5%13.2%5.9%0.43%
Dec 202579.5%13.1%7.1%0.35%
Jan 202678.2%12.9%8.6%0.34%
Feb 202681.4%11%7.3%0.36%
Mar 202679.8%10.7%8.8%0.64%
Apr 202676.1%12.5%10.2%1.1%
May 202675.9%12.5%10.2%1.4%
Jun 202675.7%12.4%10.2%1.7%
Jul 202671.8%11.8%14.4%1.9%
Aug 202673.7%14.8%9.9%1.6%
Sep 202678.6%12.9%7.1%1.4%
  1. 1.Gardena

    78.6%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +4.9 points.

  2. 2.Rain Bird

    12.9%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  3. 3.Hozelock

    7.1%

    Held 3rd. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.8 points.

  4. 4.Melnor

    1.4%

    Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between Gardena and its closest rivals

How has branded search demand for Gardena changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among soaker Hose brands worldwide increased from 76.5% to 78.6%.
  • Across the 12 months ending September 2026, Gardena’s estimated Share of Search among soaker Hose brands worldwide peaked at 81.4% in February 2026 and was lowest at 71.8% in July 2026.

How did search popularity change for soaker Hose brands worldwide in September 2026?

  1. In September 2026, Gardena gained estimated Share of Search among soaker Hose brands worldwide, from 73.7% to 78.6%.

  2. In September 2026, Hozelock lost estimated Share of Search among soaker Hose brands worldwide, from 9.9% to 7.1%.

  3. In September 2026, Rain Bird lost estimated Share of Search among soaker Hose brands worldwide, from 14.8% to 12.9%.

  4. Estimated monthly branded searches for Melnor worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Where does Gardena compete?

Gardena is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden tool brands4th of 66.1%Show ranking
Robotic lawn mower brands4th of 76.3%Show ranking
Robot mowers3rd of 69%Show ranking
Hose connector brands2nd of 617.2%Show ranking
Hose reels2nd of 619.8%Show ranking
Watering can brands1st of 645%Show ranking
Sprinkler timer brands1st of 669.7%Show ranking
Trellis brands1st of 669.9%Show ranking
Sprinklers1st of 670.8%Show ranking
Garden fleece brands1st of 674.6%Show ranking
Garden netting brands1st of 674.6%Show ranking
Soaker Hose brands1st of 478.6%Shown above
Watering system brands1st of 582.5%Show ranking
Garden hose brands1st of 582.9%Show ranking
Plant support brands1st of 684.6%Show ranking
Hose Cart brands1st of 386.9%Show ranking
Garden watering brands1st of 591.3%Show ranking
Hose Fittings brands1st of 491.3%Show ranking

How is Gardena measured?

Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gardena

Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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