Pruner brands:Which are most popular?
In September 2026, Felco was the most searched pruner brand worldwide, accounting for 58.9% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Felco was mentioned most often, in four of the five answers. Felco was recommended most often, coming first in four out of five responses.
FelcoShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FiskarsShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BahcoShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th- OkatsuneShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
NiwakiShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top pruner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Felco was mentioned most often, in four of the five answers. Felco was recommended most often, coming first in four out of five answers. Okatsune was second, and ARS was third. Darlac, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pruner brands
5 answers
Asked ChatGPT
“What are the best secateurs for gardening?”
Asked ChatGPT
“Which pruner brand lasts the longest?”
Asked ChatGPT
“What secateurs do professional gardeners use?”
Searched Google, AI Overview
“secateurs”
Searched Google, AI Overview
“pruners”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which pruner brands do people search for most?
This chart shows how often people search Google for each pruner brand by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felco | Fiskars | Bahco | Okatsune | Niwaki | ARS | Darlac | Corona Tools | Gardena |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 12% | 6.5% | 5.3% | 4.2% | 3.6% | 3.6% | 2.2% | 1.1% |
| Nov 2025 | 63.4% | 8.3% | 6.8% | 5.5% | 5.5% | 5.5% | 2.4% | 1.9% | 0.9% |
| Dec 2025 | 63.2% | 6.5% | 6.5% | 6.5% | 6.5% | 5.2% | 2.9% | 1.8% | 1.1% |
| Jan 2026 | 63.4% | 7.2% | 7.2% | 4.8% | 3.8% | 7.2% | 3.2% | 2% | 0.97% |
| Feb 2026 | 64.9% | 7.2% | 7.2% | 5.8% | 3.2% | 4.8% | 3.2% | 2.6% | 1.2% |
| Mar 2026 | 62.3% | 10% | 6.7% | 6.7% | 3.6% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 57.1% | 12.4% | 5.5% | 8.3% | 4.5% | 3.6% | 3.6% | 3.6% | 1.4% |
| May 2026 | 58% | 12.6% | 5.6% | 5.6% | 4.6% | 4.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 59.3% | 12.9% | 4.7% | 5.7% | 4.7% | 3.7% | 4.7% | 3.1% | 1.2% |
| Jul 2026 | 55.4% | 14.8% | 4.3% | 5.4% | 5.4% | 4.3% | 5.4% | 3.6% | 1.6% |
| Aug 2026 | 58.1% | 13.3% | 4.8% | 4.8% | 4.8% | 4.8% | 4.8% | 3.2% | 1.2% |
| Sep 2026 | 58.9% | 11.5% | 6.2% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 27.6K | -4.2% | +0.8 points | |
| 2, held 2nd | 11.5% | 5.4K | -18.2% | -1.8 points | |
| 3, moved from 4th to 3rd | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 7th to 4th | 6.2% | 2.9K | +20.8% | +1.3 pointsmoved from 7th to 4th | |
| 5, moved from 6th to 5th | 5.1% | 2.4K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 3rd to 6th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 3rd to 6th | |
| 7, moved from 5th to 7th | 4.1% | 1.9K | -20.8% | -0.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 2.8% | 1.3K | -18.8% | -0.5 points | |
| 9, held 9th | 1.3% | 590 | 0% | +0.1 points |
1.
Felco58.9%
Held 1st. 27.6K estimated branded searches, -4.2% vs prior month. Share +0.8 points.
2.
Fiskars11.5%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.
Bahco6.2%
Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
4.Okatsune
6.2%
Moved from 7th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
Niwaki5.1%
Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
ARS4.1%
Moved from 3rd to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
7.
Darlac4.1%
Moved from 5th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
2.8%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
9.
Gardena1.3%
Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
Fiskars, Bahco and 2 other brands sell other things too, so only their searches that name this product count here, like “fiskars pruners”.
Which brand is most popular in search among pruner brands worldwide?
9 brands
In September 2026, Felco was the most searched among pruner brands worldwide, with an estimated 27.6K branded searches, 58.9% of all searches for the nine we track. Fiskars is in 2nd place, 47.3 percentage points behind at 11.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Felco | 61.5% → 58.9% | 64.9%Feb 2026 | 55.4%Jul 2026 | 1st |
| Fiskars | 12% → 11.5% | 14.8%Jul 2026 | 6.5%Dec 2025 | 2nd |
| Bahco | 6.5% → 6.2% | 7.2%Jan 2026 | 4.3%Jul 2026 | 3rd |
| Okatsune | 5.3% → 6.2% | 8.3%Apr 2026 | 4.8%Jan 2026 | 4th |
| Niwaki | 4.2% → 5.1% | 6.5%Dec 2025 | 3.2%Feb 2026 | 5th |
| ARS | 3.6% → 4.1% | 7.2%Jan 2026 | 3.6%Oct 2025 | 6th |
| Darlac | 3.6% → 4.1% | 5.4%Jul 2026 | 2.4%Nov 2025 | 7th |
| Corona Tools | 2.2% → 2.8% | 3.6%Jul 2026 | 1.8%Dec 2025 | 8th |
| Gardena | 1.1% → 1.3% | 1.6%Jul 2026 | 0.9%Nov 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide decreased from 61.5% to 58.9%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide decreased from 12% to 11.5%.
- Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide increased from 5.3% to 6.2%.
- Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide increased from 4.2% to 5.1%.
- Across the 12 months ending September 2026, Corona Tools’ share of searches among pruner brands worldwide increased from 2.2% to 2.8%.
- Across the 12 months ending September 2026, Felco’s share of searches among pruner brands worldwide peaked at 64.9% in February 2026 and was lowest at 55.4% in July 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide peaked at 14.8% in July 2026 and was lowest at 6.5% in December 2025.
- Across the 12 months ending September 2026, Bahco’s share of searches among pruner brands worldwide peaked at 7.2% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide peaked at 8.3% in April 2026 and was lowest at 4.8% in January 2026.
- Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide peaked at 6.5% in December 2025 and was lowest at 3.2% in February 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among pruner brands worldwide peaked at 7.2% in January 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Darlac’s share of searches among pruner brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.4% in November 2025.
- Across the 12 months ending September 2026, Corona Tools’ share of searches among pruner brands worldwide peaked at 3.6% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Bahco, ARS, Darlac and Gardena held steady: their share of searches among pruner brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pruner brands worldwide in September 2026?
8 changes
In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.
In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.
In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.
In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.
Estimated monthly branded searches for Corona Tools worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Niwaki worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted for pruner brands?
10 search terms
Each brand's share of searches among pruner brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Felco
2 branded search terms
- felco
- felco pruners
Fiskars
1 branded search term
- fiskars pruners
Bahco
1 branded search term
- bahco secateurs
Okatsune
1 branded search term
- okatsune
Niwaki
1 branded search term
- niwaki secateurs
ARS
1 branded search term
- ars pruners
Darlac
1 branded search term
- darlac
Corona Tools
1 branded search term
- corona pruners
Gardena
1 branded search term
- gardena secateurs
Compare popularity between leading brands
- Felco vs Fiskars: compare popularity
- Felco vs Bahco: compare popularity
- Felco vs Okatsune: compare popularity
- Felco vs Niwaki: compare popularity
- Fiskars vs Bahco: compare popularity
- Fiskars vs Okatsune: compare popularity
- Fiskars vs Niwaki: compare popularity
- Bahco vs Okatsune: compare popularity
- Bahco vs Niwaki: compare popularity
- Okatsune vs Niwaki: compare popularity
- Compare any of these brands
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