Brandwave

Niwaki vs Okatsune:Which is more popular?

In September 2026, Okatsune had more branded searches than Niwaki among pruner brands worldwide. Okatsune had about 2,900 branded searches, while Niwaki had 2,400. Okatsune made up 6.2% of all pruner brand searches we track, and Niwaki accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about pruner brands, Okatsune appeared in two of the five answers and Niwaki in one. Niwaki and Okatsune were each mentioned first in one of the two answers that named either.

Among pruner brands worldwide in September 2026

Who do people search for more?

Okatsune, about 21% more searches than Niwaki

Okatsune 2.9K searchesNiwaki 2.4K searches

Who does AI mention more?

Okatsune, mentioned in 2 of 5 answers, Niwaki in 1

Okatsune in 2 of 5Niwaki in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Niwaki first in 1Okatsune first in 1

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Okatsune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Niwaki was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Niwaki and Okatsune were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Niwaki or Okatsune more popular in search?

This chart shows how often people search Google for Niwaki and Okatsune by name. Each line represents a brand's share of searches for all nine pruner brands we track, month by month, from English-language searches worldwide.

Niwaki and Okatsune among pruner brands worldwide, by month

Share of searches by month for Okatsune, Niwaki. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

How has the Niwaki and Okatsune comparison changed over the last 12 months?

3 findings
  • Okatsune was ahead of Niwaki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Niwaki’s share of searches among pruner brands worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Okatsune’s share of searches among pruner brands worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for pruner brands worldwide in September 2026?

2 changes
  1. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  2. Estimated monthly branded searches for Niwaki worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Niwaki’s and Okatsune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Niwaki

1 branded search term

  • niwaki secateurs

Okatsune

1 branded search term

  • okatsune

How the Brand Demand Index is measured

Other head-to-heads among pruner brands

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