Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 192,000 times worldwide, a 6.8% increase from the previous year. These searches made up 11.5% of all global pruner brand searches, placing Fiskars second out of nine brands. When we asked both ChatGPT and Google AI Overviews about pruner brands, Fiskars appeared in two of the five answers and was the joint fourth most recommended of the nine.

Search and AI answers in September 2026

Fiskars is the second most searched of 9 competitors and the joint fourth most recommended in AI answers.

  1. FelcoShare of searches 58.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FiskarsShare of searches 11.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BahcoShare of searches 6.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. OkatsuneShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. NiwakiShare of searches 5.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top pruner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fiskars is the joint fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Felco1st
  2. Okatsune2nd
  3. ARS3rd
  4. Fiskars4th
  5. Niwaki4th
  6. Corona Tools6th
  7. Bahco7th
  8. Darlac–
  9. Gardena–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Felco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okatsune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Niwaki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corona Tools1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darlac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which pruner brands compete with Fiskars?

Fiskars against pruner brands worldwide, by month

Share of searches by month for Felco, Fiskars, Bahco, Okatsune, Niwaki, ARS, Darlac, Corona Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthFelcoFiskarsBahcoOkatsuneNiwakiARSDarlacCorona ToolsGardena
Oct 202561.5%12%6.5%5.3%4.2%3.6%3.6%2.2%1.1%
Nov 202563.4%8.3%6.8%5.5%5.5%5.5%2.4%1.9%0.9%
Dec 202563.2%6.5%6.5%6.5%6.5%5.2%2.9%1.8%1.1%
Jan 202663.4%7.2%7.2%4.8%3.8%7.2%3.2%2%0.97%
Feb 202664.9%7.2%7.2%5.8%3.2%4.8%3.2%2.6%1.2%
Mar 202662.3%10%6.7%6.7%3.6%3.6%2.9%2.9%1.3%
Apr 202657.1%12.4%5.5%8.3%4.5%3.6%3.6%3.6%1.4%
May 202658%12.6%5.6%5.6%4.6%4.6%4.6%3.1%1.4%
Jun 202659.3%12.9%4.7%5.7%4.7%3.7%4.7%3.1%1.2%
Jul 202655.4%14.8%4.3%5.4%5.4%4.3%5.4%3.6%1.6%
Aug 202658.1%13.3%4.8%4.8%4.8%4.8%4.8%3.2%1.2%
Sep 202658.9%11.5%6.2%6.2%5.1%4.1%4.1%2.8%1.3%

  1. 1.Felco

    58.9%

    Held 1st. 27.6K estimated branded searches, -4.2% vs prior month. Share +0.8 points.

  2. 2.Fiskars

    11.5%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Bahco

    6.2%

    Moved from 4th to 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  4. 4.Okatsune

    6.2%

    Moved from 7th to 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  5. 5.Niwaki

    5.1%

    Moved from 6th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.ARS

    4.1%

    Moved from 3rd to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  7. 7.Darlac

    4.1%

    Moved from 5th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  8. 8.Corona Tools

    2.8%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  9. 9.Gardena

    1.3%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Fiskars, Bahco and 2 other brands sell other things too, so only their searches that name this product count here, like “fiskars pruners”.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

42 comparisons

How has branded search demand for Fiskars changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars worldwide rose from 180K to 192K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide decreased from 12% to 11.5%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruner brands worldwide peaked at 14.8% in July 2026 and was lowest at 6.5% in December 2025.

How did search popularity change for pruner brands worldwide in September 2026?

6 changes

  1. In September 2026, Bahco overtook ARS to rank 3rd among pruner brands worldwide, with 6.2% of the searches.

  2. In September 2026, Okatsune overtook ARS and 2 others to rank 4th among pruner brands worldwide, with 6.2% of the searches.

  3. In September 2026, Felco gained share of searches among pruner brands worldwide, from 58.1% to 58.9%.

  4. In September 2026, Fiskars lost share of searches among pruner brands worldwide, from 13.3% to 11.5%.

  5. In September 2026, ARS lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

  6. In September 2026, Darlac lost share of searches among pruner brands worldwide, from 4.8% to 4.1%.

How are Fiskars’ branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars aviation snips
  • fiskars bolt cutter
  • fiskars bolt cutters
  • fiskars bypass loppers
  • fiskars garden tools
  • fiskars hedge clippers
  • fiskars hedge shear
  • fiskars loppers
  • fiskars pole saw
  • fiskars pruners
  • fiskars pruning saw
  • fiskars reel mower
  • fiskars scissors
  • fiskars snips
  • fiskars tin snips
  • fiskars tree lopper
  • fiskars watering can
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Craft supplies2nd of 931.4%Show ranking
Garden tool brands7th of 100.79%Show ranking
Pruner brands2nd of 911.5%Shown above
Tree loppers brands2nd of 520%Show ranking
Pruning saw brands6th of 81.3%Show ranking
Tin snips brands8th of 133.5%Show ranking
Hedge shears brands3rd of 514%Show ranking
Reel mower brands1st of 748.3%Show ranking
Watering can brands4th of 74.1%Show ranking
Bolt cutters brands5th of 76.6%Show ranking
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