Brandwave

Fiskars vs Midwest Snips:Which is more popular?

In September 2026, Midwest Snips had more branded searches than Fiskars among tin snips brands worldwide. Midwest Snips had about 6,600 branded searches, while Fiskars had 910. Midwest Snips made up 25.4% of all tin snips brand searches we track, and Fiskars accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Midwest Snips appeared in all four answers and Fiskars in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Midwest Snips, about 7 searches for every 1 for Fiskars

Midwest Snips 6.6K searchesFiskars 910 searches

Who does AI mention more?

Midwest Snips, mentioned in every answer we collected

Midwest Snips in 4 of 4Fiskars in 0 of 4

Who does AI recommend more?

Midwest Snips, the only one of the two named

Midwest Snips first in 4Fiskars never named

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Midwest Snips appeared in all four answers. Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Midwest Snips more popular in search?

This chart shows how often people search Google for Fiskars and Midwest Snips by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.

Fiskars and Midwest Snips among tin snips brands worldwide, by month

Share of searches by month for Midwest Snips, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

Fiskars sells other things too, so only its searches that name this product count here, like “fiskars snips”.

How has the Fiskars and Midwest Snips comparison changed over the last 12 months?

3 findings
  • Midwest Snips was ahead of Fiskars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 820 to 910.
  • Across the 12 months ending September 2026, Midwest Snips’ share of searches among tin snips brands worldwide moved from 27.1% to 25.4%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes

  1. In September 2026, Midwest Snips gained share of searches among tin snips brands worldwide, from 24.6% to 25.4%.

  2. Fiskars’ share of searches among tin snips brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.5% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Midwest Snips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars aviation snips
  • fiskars snips
  • fiskars tin snips

Midwest Snips

1 branded search term

  • midwest snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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