Brandwave

How popular isMidwest Snips?

In September 2026, people searched for Midwest Snips by name about 6,600 times worldwide, about the same as the previous year. These searches made up 0.2% of all global aviation snips brand searches, placing Midwest Snips eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about aviation snips brands, Midwest Snips appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Midwest Snips is the eighth most searched of 11 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 54.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. DeWaltShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. CraftsmanShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KnipexShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Midwest SnipsShare of searches 0.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top aviation snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midwest Snips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Midwest Snips is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Klein Tools4th
  5. DeWalt5th
  6. Milwaukee6th
  7. Craftsman–
  8. Knipex–
  9. Lenox–
  10. Bessey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midwest Snips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knipex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bessey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about aviation snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which aviation snips brands compete with Midwest Snips?

Midwest Snips against aviation snips brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Craftsman, Knipex, Klein Tools, Lenox, Midwest Snips. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltCraftsmanKnipexKlein ToolsLenoxBesseyMidwest SnipsWissMalcoIrwin
Oct 202560.6%18.2%6.7%5.4%3.7%4.5%0.33%0.18%0.16%0.13%0.18%
Nov 202557.7%21.2%6.3%5.2%3.5%5.2%0.31%0.17%0.15%0.11%0.14%
Dec 202555.9%20.5%7.5%5%4.1%6.1%0.3%0.13%0.16%0.11%0.13%
Jan 202654.8%20.2%9%6%4%4.9%0.36%0.16%0.17%0.12%0.16%
Feb 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
Mar 202652.9%19.4%13%5.8%3.9%3.9%0.35%0.19%0.21%0.16%0.16%
Apr 202654.6%20.1%11%6%4%3.3%0.36%0.16%0.18%0.16%0.16%
May 202654.8%20.1%11%4.9%4%4%0.3%0.16%0.27%0.16%0.16%
Jun 202654.7%20.1%11%4.9%4%4%0.3%0.16%0.37%0.16%0.13%
Jul 202657%17.1%11.5%5.1%4.2%4.2%0.25%0.17%0.19%0.15%0.14%
Aug 202653.8%19.8%10.8%5.9%4.8%4%0.24%0.19%0.19%0.14%0.13%
Sep 202654.8%20.2%9%6%4.9%4%0.3%0.2%0.19%0.15%0.13%

  1. 1.Milwaukee

    54.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    20.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Craftsman

    9%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Knipex

    6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Klein Tools

    4.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lenox

    4%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Bessey

    0.3%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Midwest Snips

    0.2%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Wiss

    0.19%

    Held 9th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Malco

    0.15%

    Held 10th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Irwin

    0.13%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Midwest Snips and its closest rivals

Every comparison with Midwest Snips

10 comparisons

How has branded search demand for Midwest Snips changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midwest Snips worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Midwest Snips rose from 9th to 8th among aviation snips brands worldwide.

How did search popularity change for aviation snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among aviation snips brands worldwide, from 53.8% to 54.8%.

  2. In September 2026, Craftsman lost share of searches among aviation snips brands worldwide, from 10.8% to 9%.

  3. Knipex’s share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.

  4. Klein Tools’ share of searches among aviation snips brands worldwide has gained ground for 3 months in a row, from 4% to 4.9% in September 2026.

  5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Midwest Snips’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Midwest Snips’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midwest snips

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How the Brand Demand Index is measured

Where does Midwest Snips compete?

Midwest Snips is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Aviation snips brands8th of 110.2%Shown above
Metal snips brands3rd of 50.26%Show ranking
Creator with pink hair and a pink jacket

Is Midwest Snips your brand?

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