Brandwave

How popular isKlein Tools?

In September 2026, people searched for Klein Tools by name about 210,000 times worldwide, a 19.6% increase from the previous year. These searches made up 4.3% of all global tin snips brand searches, placing Klein Tools seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Klein Tools appeared in one of the four answers and was the seventh most recommended of the 13.

Search and AI answers in September 2026

Klein Tools is the seventh most searched of 13 competitors and the seventh most recommended in AI answers.

  1. Midwest SnipsShare of searches 25.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MilwaukeeShare of searches 17.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. WissShare of searches 14.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. KnipexShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. Klein ToolsShare of searches 4.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

+8 more

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Klein Tools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Klein Tools is the seventh most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tin snips brands compete with Klein Tools?

Klein Tools against tin snips brands worldwide, by month

Share of searches by month for Midwest Snips, Milwaukee, Wiss, Knipex, Malco, DeWalt, Klein Tools, Fiskars, Bessey, Craftsman, Irwin, Lenox. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

  1. 1.Midwest Snips

    25.4%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Milwaukee

    17.5%

    Held 2nd. 4.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Wiss

    14.5%

    Held 3rd. 3.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Knipex

    10.7%

    Held 4th. 2.8K estimated branded searches, +24% vs prior month. Share +2.4 points.

  5. 5.Malco

    7.8%

    Held 5th. 2K estimated branded searches, -6.9% vs prior month. Share -0.3 points.

  6. 6.DeWalt

    4.8%

    Held 6th. 1.3K estimated branded searches, -25.1% vs prior month. Share -1.4 points.

  7. 7.Klein Tools

    4.3%

    Held 7th. 1.1K estimated branded searches, -15.2% vs prior month. Share -0.6 points.

  8. 8.Fiskars

    3.5%

    Moved from 9th to 8th. 910 estimated branded searches, -3.2% vs prior month. Share 0 points.

  9. 9.Bessey

    3.4%

    Moved from 8th to 9th. 880 estimated branded searches, -32.3% vs prior month. Share -1.5 points.

  10. 10.Craftsman

    2.5%

    Held 10th. 650 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  11. 11.Irwin

    2.3%

    Moved from 12th to 11th. 600 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Lenox

    2.3%

    Moved from 11th to 12th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  13. 13.Bahco

    1%

    Held 13th. 260 estimated branded searches, +52.9% vs prior month. Share +0.4 points.

Klein Tools, Milwaukee and 6 other brands sell other things too, so only their searches that name this product count here, like “klein snips”.

Compare popularity between Klein Tools and its closest rivals

Every comparison with Klein Tools

46 comparisons

How has branded search demand for Klein Tools changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 176K to 210K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among tin snips brands worldwide decreased from 5.7% to 4.3%.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among tin snips brands worldwide peaked at 5.7% in October 2025 and was lowest at 3.7% in June 2026.
  • Across the 12 months ending September 2026, Klein Tools fell from 6th to 7th among tin snips brands worldwide.

How did search popularity change for tin snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 8.4% to 10.7%.

  2. In September 2026, Midwest Snips gained share of searches among tin snips brands worldwide, from 24.6% to 25.4%.

  3. In September 2026, Milwaukee gained share of searches among tin snips brands worldwide, from 16.9% to 17.5%.

  4. In September 2026, Bessey lost share of searches among tin snips brands worldwide, from 4.8% to 3.4%.

  5. In September 2026, DeWalt lost share of searches among tin snips brands worldwide, from 6.2% to 4.8%.

  6. In September 2026, Klein Tools lost share of searches among tin snips brands worldwide, from 4.9% to 4.3%.

How are Klein Tools’ branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klein aviation snips
  • klein clamp meter
  • klein clamp multimeter
  • klein infrared thermometer
  • klein metal snips
  • klein snips
  • klein temperature gun
  • klein thermometer gun
  • klein tin snips
  • klein tools
  • klein tools aviation snips
  • klein tools cable cutter
  • klein tools cable stripper
  • klein tools clamp meter
  • klein tools clamp multimeter
  • klein tools conduit bender
  • klein tools hard hat
  • klein tools infrared thermometer
  • klein tools laser thermometer
  • klein tools nut driver
  • klein tools safety helmet
  • klein tools side cutters
  • klein tools snips
  • klein tools temperature gun
  • klein tools tin snips
  • klein tools tool bag
  • klein tools wire cutter
  • klein tools wire stripper
  • klein wire stripper

Do you work for Klein Tools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Klein Tools compete?

Klein Tools is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool pouch brands2nd of 722.8%Show ranking
Hand tool brands2nd of 1327.3%Show ranking
Multimeter brands1st of 754.3%Show ranking
Tool bag brands3rd of 1110.1%Show ranking
Nut driver brands3rd of 52.4%Show ranking
Clamp meter brands2nd of 811.1%Show ranking
Wire stripper brands2nd of 524.3%Show ranking
Tin snips brands7th of 134.3%Shown above
Cable cutter brands5th of 66.8%Show ranking
Hard hat brands2nd of 514.8%Show ranking
Wire cutters brands2nd of 824.7%Show ranking
Conduit bender brands3rd of 42.6%Show ranking
Infrared thermometer brands2nd of 617.3%Show ranking
Cable stripper brands5th of 57%Show ranking
Creator with pink hair and a pink jacket

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