Brandwave

How popular isKlein Tools in search?

In September 2026, there were an estimated 165K branded searches for Klein Tools worldwide which is up 22.2% over the last 12 months. Klein Tools holds 15.1% estimated Share of Search among wire stripper brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt61.6%
  2. Knipex18.4%
  3. Klein Tools15.1%
  4. Stanley4.5%
  5. Irwin0.4%
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Which wire stripper brands compete with Klein Tools?

Klein Tools against wire stripper brands worldwide, by month

Share of Search by month for DeWalt, Knipex, Klein Tools, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltKnipexKlein ToolsStanleyIrwin
Oct 202563.2%18.9%12.7%4.6%0.62%
Nov 202567.2%16.4%11%4.9%0.44%
Dec 202565.6%16%13.1%4.8%0.43%
Jan 202663.3%18.9%12.7%4.7%0.51%
Feb 202663.8%19.1%12.8%3.8%0.51%
Mar 202663.3%18.9%12.7%4.7%0.51%
Apr 202663.8%19.1%12.8%3.8%0.51%
May 202666.1%16.2%13.2%4%0.53%
Jun 202665.5%16.1%13.1%4.8%0.43%
Jul 202660.8%18.3%14.9%5.5%0.49%
Aug 202661%18.2%14.9%5.5%0.4%
Sep 202661.6%18.4%15.1%4.5%0.4%

  1. 1.DeWalt

    61.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Knipex

    18.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Klein Tools

    15.1%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Stanley

    4.5%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Irwin

    0.4%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Klein Tools and its closest rivals

Every comparison with Klein Tools

How has branded search demand for Klein Tools changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Klein Tools’ estimated Share of Search among wire stripper brands worldwide increased from 12.7% to 15.1%.
  • Across the 12 months ending September 2026, Klein Tools’ estimated Share of Search among wire stripper brands worldwide peaked at 15.1% in September 2026 and was lowest at 11% in November 2025.

How did search popularity change for wire stripper brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among wire stripper brands worldwide, from 61% to 61.6%.

  2. In September 2026, Stanley lost estimated Share of Search among wire stripper brands worldwide, from 5.5% to 4.5%.

  3. Klein Tools’ estimated Share of Search among wire stripper brands worldwide has gained ground for 3 months in a row, from 13.1% to 15.1% in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Where does Klein Tools compete?

Klein Tools is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cable cutter brands5th of 54.3%Show ranking
Multimeter brands3rd of 65.9%Show ranking
Conduit bender brands3rd of 36.2%Show ranking
Nut driver brands3rd of 36.2%Show ranking
Wire stripper brands3rd of 515.1%Shown above
Infrared thermometer brands1st of 477.7%Show ranking

How is Klein Tools measured?

Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • klein tools

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How the Brand Demand Index is measured

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