Hard hat brands:Which brands are most popular in search?
In August 2026, Protector was the most searched among hard hat brands worldwide, with an estimated 246K branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the hard hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Protector, MSA. The figures are in the table below the chart.
View monthly share of search table
| Month | Protector | MSA | Pyramex | 3M Peltor | Honeywell |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 11.5% | 2.3% | 0.83% | 0.13% |
| Nov 2025 | 87.1% | 9.6% | 2.3% | 0.84% | 0.17% |
| Dec 2025 | 88.8% | 8% | 2.4% | 0.7% | 0.11% |
| Jan 2026 | 89.2% | 8% | 2% | 0.71% | 0.09% |
| Feb 2026 | 87.1% | 9.6% | 2.3% | 0.84% | 0.14% |
| Mar 2026 | 91.1% | 6.7% | 1.6% | 0.48% | 0.1% |
| Apr 2026 | 89.3% | 8.1% | 2% | 0.58% | 0.08% |
| May 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.1% |
| Jun 2026 | 88.9% | 8% | 2.4% | 0.58% | 0.12% |
| Jul 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.12% |
| Aug 2026 | 91% | 6.7% | 1.6% | 0.59% | 0.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 246K | 0% | 0 points | |
| 2, held 2nd | 6.7% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 1.6% | 4.4K | 0% | 0 points | |
| 4, held 4th | 0.59% | 1.6K | 0% | 0 points | |
| 5, held 5th | 0.1% | 260 | -18.8% | 0 points |
91%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.MSA
6.7%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Pyramex1.6%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.59%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.1%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among hard hat brands worldwide?
5 brands
In August 2026, Protector was the most searched among hard hat brands worldwide, with an estimated 246K branded searches and 91% estimated Share of Search within this set. MSA is in 2nd place, 84.3 percentage points behind at 6.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Protector | 85.3% → 91% | 91.1%Mar 2026 | 85.3%Oct 2025 | 1st |
| MSA | 11.5% → 6.7% | 11.5%Oct 2025 | 6.7%Jul 2026 | 2nd |
| 2.3% → 1.6% | 2.4%Jun 2026 | 1.6%Jul 2026 | 3rd | |
| 0.83% → 0.59% | 0.84%Feb 2026 | 0.48%Mar 2026 | 4th | |
| 0.13% → 0.1% | 0.17%Nov 2025 | 0.08%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Protector’s estimated Share of Search among hard hat brands worldwide increased from 85.3% to 91%.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide decreased from 11.5% to 6.7%.
- Across the 11 months ending August 2026, Pyramex’s estimated Share of Search among hard hat brands worldwide decreased from 2.3% to 1.6%.
- Across the 11 months ending August 2026, Protector’s estimated Share of Search among hard hat brands worldwide peaked at 91.1% in March 2026 and was lowest at 85.3% in October 2025.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide peaked at 11.5% in October 2025 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, 3M Peltor and Honeywell held steady: their estimated Share of Search among hard hat brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hard hat brands worldwide in August 2026?
2 changes

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