Brandwave

Hard hat brands:Which brands are most popular in search?

In August 2026, Protector was the most searched among hard hat brands worldwide, with an estimated 246K branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Protector91%
  2. MSA6.7%
  3. Pyramex1.6%
  4. 3M Peltor0.59%
  5. Honeywell0.1%

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Share of SearchLeaderboard

Compare the hard hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hard hat brands worldwide, by month

Share of Search by month for Protector, MSA. The figures are in the table below the chart.

View monthly share of search table
MonthProtectorMSAPyramex3M PeltorHoneywell
Oct 202585.3%11.5%2.3%0.83%0.13%
Nov 202587.1%9.6%2.3%0.84%0.17%
Dec 202588.8%8%2.4%0.7%0.11%
Jan 202689.2%8%2%0.71%0.09%
Feb 202687.1%9.6%2.3%0.84%0.14%
Mar 202691.1%6.7%1.6%0.48%0.1%
Apr 202689.3%8.1%2%0.58%0.08%
May 202691%6.7%1.6%0.59%0.1%
Jun 202688.9%8%2.4%0.58%0.12%
Jul 202691%6.7%1.6%0.59%0.12%
Aug 202691%6.7%1.6%0.59%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Protector

    91%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MSA

    6.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pyramex

    1.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.3M Peltor

    0.59%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honeywell

    0.1%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hard hat brands worldwide?

In August 2026, Protector was the most searched among hard hat brands worldwide, with an estimated 246K branded searches and 91% estimated Share of Search within this set. MSA is in 2nd place, 84.3 percentage points behind at 6.7% Share of Search.

Global hard hat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Protector85.3% → 91%91.1%Mar 202685.3%Oct 20251st
MSA11.5% → 6.7%11.5%Oct 20256.7%Jul 20262nd
Pyramex2.3% → 1.6%2.4%Jun 20261.6%Jul 20263rd
3M Peltor0.83% → 0.59%0.84%Feb 20260.48%Mar 20264th
Honeywell0.13% → 0.1%0.17%Nov 20250.08%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Protector’s estimated Share of Search among hard hat brands worldwide increased from 85.3% to 91%.
  • Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide decreased from 11.5% to 6.7%.
  • Across the 11 months ending August 2026, Pyramex’s estimated Share of Search among hard hat brands worldwide decreased from 2.3% to 1.6%.
  • Across the 11 months ending August 2026, Protector’s estimated Share of Search among hard hat brands worldwide peaked at 91.1% in March 2026 and was lowest at 85.3% in October 2025.
  • Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide peaked at 11.5% in October 2025 and was lowest at 6.7% in July 2026.
  • Across the 11 months ending August 2026, 3M Peltor and Honeywell held steady: their estimated Share of Search among hard hat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hard hat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Protector worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.

  2. Estimated monthly branded searches for MSA worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How the Brand Demand Index is measured

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