Brandwave

How popular isKlein Tools?

In September 2026, people searched for Klein Tools by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 24.9% of all global hard hat brand searches, placing Klein Tools second out of six brands. When we asked both ChatGPT and Google AI Overviews about hard hat brands, Klein Tools appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Klein Tools is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. HoneywellShare of searches 68%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Klein ToolsShare of searches 24.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. 3M PeltorShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. MSAShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PyramexShare of searches 0.67%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top hard hat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klein Tools was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klein Tools is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSA1st
  2. Klein Tools2nd
  3. Pyramex3rd
  4. 3M Peltor4th
  5. Honeywell–
  6. Protector–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 3M Peltor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Protector0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hard hat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hard hat brands compete with Klein Tools?

Klein Tools against hard hat brands worldwide, by month

Share of searches by month for Honeywell, Klein Tools, 3M Peltor, MSA. The figures are in the table below the chart.

View monthly share of searches table
MonthHoneywellKlein Tools3M PeltorMSAPyramexProtector
Oct 202574.8%18.4%3.2%3%0.6%0.01%
Nov 202575.2%18.5%3.3%2.5%0.6%<0.01%
Dec 202568.5%25.1%3%2.8%0.67%<0.01%
Jan 202674.8%18.4%3.2%3%0.6%<0.01%
Feb 202671.3%21.4%3.1%3.5%0.7%0.01%
Mar 202674.8%18.4%3.2%3%0.6%<0.01%
Apr 202670.8%21.2%3.7%3.5%0.69%0.01%
May 202671.3%21.4%3.8%2.9%0.7%<0.01%
Jun 202675.2%18.5%2.7%3%0.6%<0.01%
Jul 202671.7%21.5%3.1%2.9%0.7%<0.01%
Aug 202667.6%24.8%3.6%3.3%0.66%<0.01%
Sep 202668%24.9%3.6%2.7%0.67%<0.01%

  1. 1.Honeywell

    68%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Klein Tools

    24.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.3M Peltor

    3.6%

    Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MSA

    2.7%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Pyramex

    0.67%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Protector

    <0.01%

    Held 6th. 60 estimated branded searches, +20% vs prior month. Share 0 points.

Compare popularity between Klein Tools and its closest rivals

Every comparison with Klein Tools

48 comparisons

How has branded search demand for Klein Tools changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klein Tools worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among hard hat brands worldwide increased from 18.4% to 24.9%.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among hard hat brands worldwide peaked at 25.1% in December 2025 and was lowest at 18.4% in October 2025.

How did search popularity change for hard hat brands worldwide in September 2026?

5 changes

  1. In September 2026, MSA lost share of searches among hard hat brands worldwide, from 3.3% to 2.7%.

  2. Klein Tools’ share of searches among hard hat brands worldwide has gained ground for 3 months in a row, from 18.5% to 24.9% in September 2026.

  3. 3M Peltor’s share of searches among hard hat brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.6% in September 2026.

  4. Estimated monthly branded searches for Protector worldwide fell 40% over 12 measured months, from 100 to 60 in September 2026.

  5. Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Klein Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Klein Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klein tools

Do you work for Klein Tools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Klein Tools compete?

Klein Tools is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands5th of 113.9%Show ranking
Cable cutter brands5th of 64.2%Show ranking
Aviation snips brands5th of 114.9%Show ranking
Tool pouch brands4th of 75.1%Show ranking
Cable stripper brands4th of 55.7%Show ranking
Multimeter brands3rd of 75.9%Show ranking
Hand tool brands4th of 135.9%Show ranking
Nut driver brands3rd of 56%Show ranking
Conduit bender brands3rd of 46.2%Show ranking
Wire cutters brands4th of 86.2%Show ranking
Clamp meter brands2nd of 814.5%Show ranking
Wire stripper brands3rd of 515.1%Show ranking
Hard hat brands2nd of 624.9%Shown above
Infrared thermometer brands1st of 668.1%Show ranking
Creator with pink hair and a pink jacket

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