Brandwave

Fiskars vs Klein Tools:Which is more popular?

In September 2026, Klein Tools had more branded searches than Fiskars among tin snips brands worldwide. Klein Tools had about 1,120 branded searches, while Fiskars had 910. Klein Tools made up 4.3% of all tin snips brand searches we track, and Fiskars accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about tin snips brands, Klein Tools appeared in one of the four answers and Fiskars in none.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Klein Tools, about 23% more searches than Fiskars

Klein Tools 1.1K searchesFiskars 910 searches

Who does AI mention more?

Klein Tools, mentioned in 1 of 4 answers, Fiskars in 0

Klein Tools in 1 of 4Fiskars in 0 of 4

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Klein Tools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fiskars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. DeWalt–
  10. Fiskars–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiskars or Klein Tools more popular in search?

This chart shows how often people search Google for Fiskars and Klein Tools by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.

Fiskars and Klein Tools among tin snips brands worldwide, by month

Share of searches by month for Klein Tools, Fiskars. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

Klein Tools and Fiskars sell other things too, so only their searches that name this product count here, like “klein snips”.

How has the Fiskars and Klein Tools comparison changed over the last 12 months?

3 findings
  • Klein Tools was ahead of Fiskars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 820 to 910.
  • Across the 12 months ending September 2026, Klein Tools’ share of searches among tin snips brands worldwide moved from 5.7% to 4.3%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

How did search popularity change for tin snips brands worldwide in September 2026?

2 changes

  1. In September 2026, Klein Tools lost share of searches among tin snips brands worldwide, from 4.9% to 4.3%.

  2. Fiskars’ share of searches among tin snips brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.5% in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Klein Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

3 branded search terms

  • fiskars aviation snips
  • fiskars snips
  • fiskars tin snips

Klein Tools

7 branded search terms

  • klein aviation snips
  • klein metal snips
  • klein snips
  • klein tin snips
  • klein tools aviation snips
  • klein tools snips
  • klein tools tin snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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