Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 201,000 times worldwide, about the same as the previous year. These searches made up 14.3% of all global tin snips brand searches, placing Knipex third out of nine brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Knipex appeared in two of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Knipex is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. DeWaltShare of searches 47.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CraftsmanShare of searches 21.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. KnipexShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. FiskarsShare of searches 11.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BahcoShare of searches 2.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+4 more

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Knipex is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tin snips brands compete with Knipex?

Knipex against tin snips brands worldwide, by month

Share of searches by month for DeWalt, Craftsman, Knipex, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

  1. 1.DeWalt

    47.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Craftsman

    21.4%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Knipex

    14.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Fiskars

    11.9%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.8 points.

  5. 5.Bahco

    2.9%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  6. 6.Bessey

    0.7%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Wiss

    0.46%

    Held 7th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Malco

    0.35%

    Held 8th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Midwest Tool

    0.07%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

28 comparisons

How has branded search demand for Knipex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide decreased from 14.9% to 14.3%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide peaked at 14.9% in October 2025 and was lowest at 11.1% in May 2026.

How did search popularity change for tin snips brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among tin snips brands worldwide, from 45.4% to 47.9%.

  2. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%.

  3. In September 2026, Bahco gained share of searches among tin snips brands worldwide, from 2.2% to 2.9%.

  4. In September 2026, Craftsman lost share of searches among tin snips brands worldwide, from 24.8% to 21.4%.

  5. In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%.

  6. Estimated monthly branded searches for Midwest Tool worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Knipex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knipex

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How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 85.1%Show ranking
Cable cutter brands4th of 65.2%Show ranking
Aviation snips brands4th of 116%Show ranking
PVC cutter brands3rd of 67%Show ranking
Cable stripper brands3rd of 57%Show ranking
Hand tool brands3rd of 137.2%Show ranking
Wire cutters brands3rd of 87.6%Show ranking
Pipe wrench brands2nd of 69.1%Show ranking
Tin snips brands3rd of 914.3%Shown above
Bolt cutters brands3rd of 714.5%Show ranking
Wire stripper brands2nd of 518.4%Show ranking
Creator with pink hair and a pink jacket

Is Knipex your brand?

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