Brandwave

How popular isKnipex in search?

In September 2026, there were an estimated 201K branded searches for Knipex worldwide which held steady over the last 12 months. Knipex holds 18.4% estimated Share of Search among wire stripper brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt61.6%
  2. Knipex18.4%
  3. Klein Tools15.1%
  4. Stanley4.5%
  5. Irwin0.4%
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Which wire stripper brands compete with Knipex?

Knipex against wire stripper brands worldwide, by month

Share of Search by month for DeWalt, Knipex, Klein Tools, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltKnipexKlein ToolsStanleyIrwin
Oct 202563.2%18.9%12.7%4.6%0.62%
Nov 202567.2%16.4%11%4.9%0.44%
Dec 202565.6%16%13.1%4.8%0.43%
Jan 202663.3%18.9%12.7%4.7%0.51%
Feb 202663.8%19.1%12.8%3.8%0.51%
Mar 202663.3%18.9%12.7%4.7%0.51%
Apr 202663.8%19.1%12.8%3.8%0.51%
May 202666.1%16.2%13.2%4%0.53%
Jun 202665.5%16.1%13.1%4.8%0.43%
Jul 202660.8%18.3%14.9%5.5%0.49%
Aug 202661%18.2%14.9%5.5%0.4%
Sep 202661.6%18.4%15.1%4.5%0.4%
  1. 1.DeWalt

    61.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Knipex

    18.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Stanley

    4.5%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Irwin

    0.4%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Knipex and its closest rivals

How has branded search demand for Knipex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Knipex’s estimated Share of Search among wire stripper brands worldwide peaked at 19.1% in February 2026 and was lowest at 16% in December 2025.

How did search popularity change for wire stripper brands worldwide in September 2026?

  1. In September 2026, DeWalt gained estimated Share of Search among wire stripper brands worldwide, from 61% to 61.6%.

  2. In September 2026, Stanley lost estimated Share of Search among wire stripper brands worldwide, from 5.5% to 4.5%.

  3. Klein Tools’ estimated Share of Search among wire stripper brands worldwide has gained ground for 3 months in a row, from 13.1% to 15.1% in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Where does Knipex compete?

Knipex is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pipe cutter brands5th of 64.7%Show ranking
Cable cutter brands4th of 55.2%Show ranking
Aviation snips brands4th of 86.4%Show ranking
PVC cutter brands3rd of 57%Show ranking
Cable stripper brands3rd of 37.4%Show ranking
Wire cutters brands3rd of 68.1%Show ranking
Pipe wrench brands2nd of 69.1%Show ranking
Wire stripper brands2nd of 518.4%Shown above
Hand tool brands1st of 849.2%Show ranking

How is Knipex measured?

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • knipex

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How the Brand Demand Index is measured

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Is Knipex your brand?

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