Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 65.6% of all global hand tool brand searches, placing Milwaukee first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Milwaukee appeared in all answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Milwaukee is the most searched of 13 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. CraftsmanShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KnipexShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Klein ToolsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. CrescentShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Milwaukee is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Craftsman2nd
  3. GearWrench3rd
  4. Milwaukee4th
  5. Channellock5th
  6. Klein Tools6th
  7. Tekton7th
  8. Stanley8th
  9. Crescent–
  10. Bahco–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about hand tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand tool brands compete with Milwaukee?

Milwaukee against hand tool brands worldwide, by month

Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Tekton. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeCraftsmanKnipexKlein ToolsCrescentTektonGearWrenchBahcoKincromeChannellockIrwinSidchromeStanley
Oct 202572.1%7.9%6.5%4.3%2.9%1.9%1.6%1.6%0.48%0.32%0.21%0.12%0.02%
Nov 202572.1%7.9%6.5%4.3%2.4%1.9%1.9%1.6%0.58%0.32%0.17%0.12%0.02%
Dec 202569.9%9.4%6.3%5.1%2.9%1.9%1.9%1.5%0.46%0.38%0.17%0.11%0.02%
Jan 202666.4%10.9%7.3%4.9%3.3%2.2%2.2%1.5%0.54%0.36%0.2%0.13%0.03%
Feb 202665.1%13.1%7.1%4.8%3.3%2.2%1.8%1.4%0.53%0.43%0.19%0.13%0.02%
Mar 202662.8%15.4%6.9%4.6%3.1%2.1%1.7%2.1%0.51%0.42%0.19%0.12%0.03%
Apr 202665.1%13.1%7.2%4.8%3.3%2.2%1.8%1.4%0.53%0.35%0.19%0.13%0.03%
May 202665.4%13.2%5.9%4.8%4%2.2%1.8%1.4%0.53%0.43%0.19%0.16%0.02%
Jun 202666.2%13.3%6%4.9%3.3%2.2%1.8%1.2%0.54%0.36%0.16%0.13%0.02%
Jul 202664.6%13%5.8%4.8%3.2%4.8%1.4%1.2%0.52%0.35%0.16%0.13%0.02%
Aug 202663.9%12.8%7%5.8%3.2%3.2%1.7%1.2%0.63%0.35%0.15%0.13%0.03%
Sep 202665.6%10.8%7.2%5.9%3.3%2.7%1.8%1.5%0.65%0.36%0.16%0.1%0.03%

  1. 1.Milwaukee

    65.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Craftsman

    10.8%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.

  3. 3.Knipex

    7.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Klein Tools

    5.9%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Crescent

    3.3%

    Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.

  6. 6.Tekton

    2.7%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.GearWrench

    1.8%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bahco

    1.5%

    Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  9. 9.Kincrome

    0.65%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Channellock

    0.36%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Irwin

    0.16%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Sidchrome

    0.1%

    Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  13. 13.Stanley

    0.03%

    Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

140 comparisons

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among hand tool brands worldwide decreased from 72.1% to 65.6%.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among hand tool brands worldwide peaked at 72.1% in November 2025 and was lowest at 62.8% in March 2026.

How did search popularity change for hand tool brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%.

  2. In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.

  3. In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.

  4. Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Milwaukee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milwaukee

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Milwaukee compete?

Milwaukee is ranked in 112 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands1st of 928.2%Show ranking
Chainsaw and outdoor power brands1st of 928.4%Show ranking
Hedge trimmer brands1st of 828.5%Show ranking
Cordless chainsaw brands1st of 728.6%Show ranking
Grass trimmer brands1st of 1030.8%Show ranking
Stone saw brands1st of 832.4%Show ranking
Chainsaw brands1st of 732.6%Show ranking
Cordless grease gun brands1st of 534.8%Show ranking
Wet dry vacuum brands1st of 937.1%Show ranking
Reciprocating saw brands1st of 937.8%Show ranking
Biscuit joiner brands1st of 1038%Show ranking
Impact wrench brands1st of 839.3%Show ranking
Power washer brands1st of 939.8%Show ranking
Cut off saw brands1st of 740.2%Show ranking
Power tool brands1st of 740.2%Show ranking
Orbital sander brands1st of 740.3%Show ranking
Cordless blower brands1st of 541%Show ranking
Cordless drill brands1st of 541.2%Show ranking
LED work light brands1st of 641.7%Show ranking
Power screwdriver brands1st of 741.8%Show ranking
Staple gun brands1st of 742.2%Show ranking
Compound miter saw brands1st of 642.3%Show ranking
Saw stand brands1st of 842.6%Show ranking
Cordless stapler brands1st of 542.9%Show ranking
Narrow crown stapler brands1st of 542.9%Show ranking
Cable stapler brands1st of 642.9%Show ranking
Hot glue gun brands1st of 742.9%Show ranking
Tool bag brands1st of 1143%Show ranking
Skill saw brands1st of 443%Show ranking
Cordless roofing nailer brands1st of 743%Show ranking
Toolbox brands1st of 943.2%Show ranking
Brushless drill brands1st of 543.7%Show ranking
Drill driver brands1st of 543.7%Show ranking
Power drill brands1st of 543.9%Show ranking
Combi drill brands1st of 443.9%Show ranking
Cordless buffer brands1st of 443.9%Show ranking
Cordless planer brands1st of 443.9%Show ranking
Cordless sander brands1st of 443.9%Show ranking
Push mower brands1st of 744%Show ranking
Cordless screwdriver brands1st of 745.3%Show ranking
Tire inflator brands1st of 745.8%Show ranking
Air blower brands1st of 645.9%Show ranking
Circular saw brands1st of 646%Show ranking
Plate compactor brands1st of 846.2%Show ranking
Mini hacksaw brands1st of 646.4%Show ranking
Leaf vacuum brands1st of 746.5%Show ranking
Pipe cutter brands1st of 846.7%Show ranking
Tool storage brands1st of 746.7%Show ranking
Air nailer brands1st of 1146.8%Show ranking
Cable cutter brands1st of 647.1%Show ranking
Laser level brands1st of 847.1%Show ranking
Dust extractor brands1st of 947.3%Show ranking
Panel saw brands1st of 1047.4%Show ranking
Drywall sander brands1st of 648.3%Show ranking
Chain mortiser brands1st of 548.9%Show ranking
Impact driver brands1st of 649.8%Show ranking
SDS drill brands1st of 549.9%Show ranking
Tool belt brands1st of 950.5%Show ranking
Caulking gun brands1st of 851.1%Show ranking
Chasing machine brands1st of 651.7%Show ranking
SDS Max brands1st of 551.7%Show ranking
Chipping hammer brands1st of 551.8%Show ranking
Cordless angle grinder brands1st of 551.8%Show ranking
Breaker hammer brands1st of 551.8%Show ranking
Palm sander brands1st of 451.8%Show ranking
Keyless chuck brands1st of 652.1%Show ranking
Variable speed grinder brands1st of 452.2%Show ranking
Grinder blades brands1st of 452.2%Show ranking
Cordless chop saw brands1st of 352.2%Show ranking
Drop saw brands1st of 352.2%Show ranking
Pop rivet gun brands1st of 352.2%Show ranking
Portable band saw brands1st of 352.2%Show ranking
Right angle drill brands1st of 352.2%Show ranking
Cordless edger brands1st of 752.7%Show ranking
Power inverter brands1st of 754.7%Show ranking
Hole saw brands1st of 654.8%Show ranking
Aviation snips brands1st of 1154.8%Show ranking
PEX crimper brands1st of 554.9%Show ranking
Car polisher brands1st of 754.9%Show ranking
Framing nail gun brands1st of 555.5%Show ranking
Cordless Sawzall brands1st of 556.1%Show ranking
Tool pouch brands1st of 756.8%Show ranking
Tool chest brands1st of 958.1%Show ranking
Rubber mallet brands1st of 662.3%Show ranking
Rolling tool box brands1st of 762.7%Show ranking
PVC cutter brands1st of 663.3%Show ranking
Forstner bit brands1st of 663.7%Show ranking
Cable stripper brands1st of 563.8%Show ranking
Roto hammer brands1st of 463.9%Show ranking
Countersink bit brands1st of 664.4%Show ranking
Multimeter brands1st of 765.3%Show ranking
Hand tool brands1st of 1365.6%Shown above
Nut driver brands1st of 566.2%Show ranking
Conduit bender brands1st of 468.3%Show ranking
Tubing cutter brands1st of 468.3%Show ranking
Wire cutters brands1st of 869.2%Show ranking
Dead blow hammer brands1st of 671.3%Show ranking
Inspection lamp brands1st of 571.7%Show ranking
Cordless pipe threader brands1st of 371.9%Show ranking
Chalk box brands1st of 472%Show ranking
Laser plumb bob brands1st of 472.3%Show ranking
Metal snips brands1st of 572.6%Show ranking
Green laser brands1st of 472.7%Show ranking
Magnetic drill press brands1st of 572.8%Show ranking
Drill bits brands1st of 472.9%Show ranking
Spade bits brands1st of 473%Show ranking
Masonry bits brands1st of 373.1%Show ranking
Ratchet spanners brands1st of 777.2%Show ranking
Pipe wrench brands1st of 682.9%Show ranking
Drain snake brands1st of 591.2%Show ranking
Tape measure brands1st of 595.6%Show ranking
Pipe bender brands1st of 497%Show ranking
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