Tool storage brands:Which brands are most popular in search?
In August 2026, Milwaukee was the most searched among tool storage brands worldwide, with an estimated 1.8M branded searches and 53.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Milwaukee53.8%
Makita24.2%
DeWalt19.8%- ToughBuilt2.2%
Stanley0.02%
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Share of SearchLeaderboard
Compare the tool storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | ToughBuilt | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29% | 16% | 1.8% | 0.02% |
| Nov 2025 | 51.4% | 28% | 18.9% | 1.7% | 0.02% |
| Dec 2025 | 54.1% | 24.2% | 19.9% | 1.8% | 0.01% |
| Jan 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Feb 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Mar 2026 | 51.1% | 27.9% | 18.8% | 2.1% | 0.02% |
| Apr 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| May 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Jun 2026 | 54% | 24.3% | 19.9% | 1.8% | 0.02% |
| Jul 2026 | 58.8% | 21.6% | 17.7% | 1.9% | 0.02% |
| Aug 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 1.8M | 0% | -5 points | |
| 2, held 2nd | 24.2% | 823K | +22.3% | +2.6 points | |
| 3, held 3rd | 19.8% | 673K | +22.4% | +2.1 points | |
| 4, held 4th | 2.2% | 74K | +22.3% | +0.2 points | |
| 5, held 5th | 0.02% | 720 | +22% | 0 points |
53.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.
2.
Makita24.2%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
3.
DeWalt19.8%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
2.2%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Stanley0.02%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Milwaukee vs Makita: compare search popularity
- Milwaukee vs DeWalt: compare search popularity
- Milwaukee vs ToughBuilt: compare search popularity
- Makita vs DeWalt: compare search popularity
- Makita vs ToughBuilt: compare search popularity
- DeWalt vs ToughBuilt: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tool storage brands worldwide?
5 brands
In August 2026, Milwaukee was the most searched among tool storage brands worldwide, with an estimated 1.8M branded searches and 53.8% estimated Share of Search within this set. Makita is in 2nd place, 29.6 percentage points behind at 24.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Milwaukee | 53.2% → 53.8% | 58.8%Jul 2026 | 51.1%Mar 2026 | 1st |
| Makita | 29% → 24.2% | 29%Oct 2025 | 21.6%Jul 2026 | 2nd |
| DeWalt | 16% → 19.8% | 19.9%Dec 2025 | 16%Oct 2025 | 3rd |
| ToughBuilt | 1.8% → 2.2% | 2.2%Feb 2026 | 1.7%Nov 2025 | 4th |
| Stanley | 0.02% | 0.02%Mar 2026 | 0.01%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool storage brands worldwide increased from 53.2% to 53.8%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among tool storage brands worldwide decreased from 29% to 24.2%.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool storage brands worldwide increased from 16% to 19.8%.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool storage brands worldwide peaked at 58.8% in July 2026 and was lowest at 51.1% in March 2026.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among tool storage brands worldwide peaked at 29% in October 2025 and was lowest at 21.6% in July 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool storage brands worldwide peaked at 19.9% in December 2025 and was lowest at 16% in October 2025.
- Across the 11 months ending August 2026, ToughBuilt and Stanley held steady: their estimated Share of Search among tool storage brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for tool storage brands worldwide in August 2026?
3 changes
In August 2026, Makita gained estimated Share of Search among tool storage brands worldwide, from 21.6% to 24.2%.
In August 2026, DeWalt gained estimated Share of Search among tool storage brands worldwide, from 17.7% to 19.8%.
In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.
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