How popular isMilwaukee in search?
In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 53.8% estimated Share of Search among tool storage brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milwaukee53.8%
Makita24.2%
DeWalt19.8%- ToughBuilt2.2%
Stanley0.02%
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Which tool storage brands compete with Milwaukee?
Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | ToughBuilt | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29% | 16% | 1.8% | 0.02% |
| Nov 2025 | 51.4% | 28% | 18.9% | 1.7% | 0.02% |
| Dec 2025 | 54.1% | 24.2% | 19.9% | 1.8% | 0.01% |
| Jan 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Feb 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Mar 2026 | 51.1% | 27.9% | 18.8% | 2.1% | 0.02% |
| Apr 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| May 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Jun 2026 | 54% | 24.3% | 19.9% | 1.8% | 0.02% |
| Jul 2026 | 58.8% | 21.6% | 17.7% | 1.9% | 0.02% |
| Aug 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 1.8M | 0% | -5 points | |
| 2, held 2nd | 24.2% | 823K | +22.3% | +2.6 points | |
| 3, held 3rd | 19.8% | 673K | +22.4% | +2.1 points | |
| 4, held 4th | 2.2% | 74K | +22.3% | +0.2 points | |
| 5, held 5th | 0.02% | 720 | +22% | 0 points |
53.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.
2.
Makita24.2%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
3.
DeWalt19.8%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
2.2%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Stanley0.02%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between Milwaukee and its closest rivals
How has branded search demand for Milwaukee changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool storage brands worldwide increased from 53.2% to 53.8%.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool storage brands worldwide peaked at 58.8% in July 2026 and was lowest at 51.1% in March 2026.
How did search popularity change for tool storage brands worldwide in August 2026?
3 changes
In August 2026, Makita gained estimated Share of Search among tool storage brands worldwide, from 21.6% to 24.2%.
In August 2026, DeWalt gained estimated Share of Search among tool storage brands worldwide, from 17.7% to 19.8%.
In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.
Where does Milwaukee compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cordless drill brands | 1st of 5 | 44.8% | Show ranking |
| Power tool brands | 1st of 5 | 44.8% | Show ranking |
| Circular saw brands | 1st of 5 | 49% | Show ranking |
| Tool storage brands | 1st of 5 | 53.8% | Shown above |
| Toolbox brands | 1st of 5 | 53.8% | Show ranking |
| Wet dry vacuum brands | 1st of 5 | 54% | Show ranking |
| Multimeter brands | 1st of 6 | 63.4% | Show ranking |
| Tool chest brands | 1st of 6 | 72.3% | Show ranking |
| Spirit level brands | 1st of 5 | 89.1% | Show ranking |
| Tape measure brands | 1st of 5 | 96.3% | Show ranking |
How is Milwaukee measured?
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- milwaukee
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Is Milwaukee your brand?
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