Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 29.6% estimated Share of Search among inspection camera brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SEEK66.1%
  2. Milwaukee29.6%
  3. Bosch3.3%
  4. FLIR0.8%
  5. Depstech0.07%
  6. Teslong0.06%
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Which inspection camera brands compete with Milwaukee?

Milwaukee against inspection camera brands worldwide, by month

Share of Search by month for SEEK, Milwaukee, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKMilwaukeeBoschFLIRDepstechTeslong
Oct 202557.1%38.2%3.5%1%0.08%0.08%
Nov 202557.4%38.4%2.9%1%0.09%0.08%
Dec 202552.5%42.9%3.3%1.2%0.08%0.08%
Jan 202661.8%33.8%3.2%1.1%0.08%0.08%
Feb 202662.2%34%2.6%1.1%0.08%0.07%
Mar 202661.8%33.8%3.2%1.1%0.08%0.08%
Apr 202661.9%33.8%3.2%0.92%0.08%0.07%
May 202661.9%33.8%3.2%0.92%0.08%0.07%
Jun 202662%33.8%3.1%0.92%0.07%0.07%
Jul 202662%33.8%3.1%0.92%0.07%0.07%
Aug 202666.1%29.6%3.3%0.8%0.07%0.06%
Sep 2026——————

  1. 1.SEEK

    66.1%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +4.2 points.

  2. 2.Milwaukee

    29.6%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Bosch

    3.3%

    Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.2 points.

  4. 4.FLIR

    0.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Depstech

    0.07%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Teslong

    0.06%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among inspection camera brands worldwide decreased from 38.2% to 29.6%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among inspection camera brands worldwide peaked at 42.9% in December 2025 and was lowest at 29.6% in August 2026.

How did search popularity change for inspection camera brands worldwide in August 2026?

  1. In August 2026, SEEK gained estimated Share of Search among inspection camera brands worldwide, from 62% to 66.1%.

  2. In August 2026, Milwaukee lost estimated Share of Search among inspection camera brands worldwide, from 33.8% to 29.6%.

  3. Estimated monthly branded searches for FLIR worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Teslong worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands2nd of 629.6%Shown above
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Hole saw brands1st of 655.2%Show ranking
Multimeter brands1st of 663.4%Show ranking
Tool chest brands1st of 672.3%Show ranking
Spirit level brands1st of 589.1%Show ranking
Borescope brands1st of 689.2%Show ranking
Tape measure brands1st of 596.3%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

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How the Brand Demand Index is measured

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