How popular isMilwaukee in search?
In September 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 12 months. Milwaukee holds 52.2% estimated Share of Search among SDS drill brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which SDS drill brands compete with Milwaukee?
Share of Search by month for Milwaukee, Makita, DeWalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt |
|---|---|---|---|
| Oct 2025 | 51.9% | 32.5% | 15.6% |
| Nov 2025 | 49.8% | 31.9% | 18.3% |
| Dec 2025 | 52.7% | 27.9% | 19.4% |
| Jan 2026 | 52.5% | 28.2% | 19.3% |
| Feb 2026 | 52.8% | 27.8% | 19.4% |
| Mar 2026 | 50% | 31.7% | 18.4% |
| Apr 2026 | 52.5% | 28.2% | 19.3% |
| May 2026 | 52.3% | 28.4% | 19.2% |
| Jun 2026 | 52.3% | 28.4% | 19.2% |
| Jul 2026 | 57.3% | 25.5% | 17.2% |
| Aug 2026 | 52.3% | 28.4% | 19.2% |
| Sep 2026 | 52.2% | 28.6% | 19.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 1.8M | 0% | -0.2 points | |
| 2, held 2nd | 28.6% | 1M | +1.1% | +0.2 points | |
| 3, held 3rd | 19.2% | 673K | 0% | -0.1 points |
Compare search popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
77 comparisons
- B&Q vs Milwaukee
- Milwaukee vs Stihl
- Makita vs Milwaukee
- Husqvarna vs Milwaukee
- John Deere vs Milwaukee
- Lincoln vs Milwaukee
- Milwaukee vs Ryobi
- Karcher vs Milwaukee
- Diablo vs Milwaukee
- DeWalt vs Milwaukee
- Milwaukee vs UNI-T
- Jacob's vs Milwaukee
- EXACT vs Milwaukee
- Freud vs Milwaukee
- Leatherman vs Milwaukee
- Craftsman vs Milwaukee
- Festool vs Milwaukee
- Black and Decker vs Milwaukee
- Knipex vs Milwaukee
- Klein Tools vs Milwaukee
- Gorilla Glue vs Milwaukee
- Milwaukee vs Roto-Rooter
- Milwaukee vs Shop-Vac
- Lenox vs Milwaukee
- Milwaukee vs Toro
- Honda Power Equipment vs Milwaukee
- Crescent vs Milwaukee
- Fluke vs Milwaukee
- Greenworks vs Milwaukee
- Ingersoll Rand vs Milwaukee
- Kobalt vs Milwaukee
- Amana vs Milwaukee
- Milwaukee vs Tekton
- Karbon vs Milwaukee
- Milwaukee vs Nilfisk
- Milwaukee vs ToughBuilt
- GearWrench vs Milwaukee
- Milwaukee vs Stanley
- Milwaukee vs RIDGID
- Bahco vs Milwaukee
- Grizzly vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Tajima
- Mechanix vs Milwaukee
- Hilti vs Milwaukee
- Lufkin vs Milwaukee
- Milwaukee vs Starrett
- Milwaukee vs Stanley
- Leica Geosystems vs Milwaukee
- Carhartt vs Milwaukee
- Max vs Milwaukee
- Kincrome vs Milwaukee
- Milwaukee vs Vacmaster
- AstroAI vs Milwaukee
- ECHO vs Milwaukee
- Beta vs Milwaukee
- Husky vs Milwaukee
- Milwaukee vs Stabila
- Bessey vs Milwaukee
- Milwaukee vs Proto
- Bobcat vs Milwaukee
- Evolution vs Milwaukee
- Metabo vs Milwaukee
- Extech vs Milwaukee
- Empire vs Milwaukee
- Irwin vs Milwaukee
- Bosch vs Milwaukee
- Generac vs Milwaukee
- Komelon vs Milwaukee
- Kennedy vs Milwaukee
- MidWest Homes for Pets vs Milwaukee
- Mikasa vs Milwaukee
- Hitachi vs Milwaukee
- Milwaukee vs WORX
- Circular vs Milwaukee
- Domino vs Milwaukee
- Milwaukee vs Wilton
How has branded search demand for Milwaukee changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among SDS drill brands worldwide peaked at 57.3% in July 2026 and was lowest at 49.8% in November 2025.
How did search popularity change for SDS drill brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Where does Milwaukee compete?
How is Milwaukee measured?
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- milwaukee
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Is Milwaukee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.