Milwaukee vs ToughBuilt:Which is more popular by branded search?

Name: Milwaukee vs ToughBuilt: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Milwaukee had more branded searches than ToughBuilt among tool storage brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to ToughBuilt’s 74K, and held a 53.8% Share of Search versus ToughBuilt’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among tool storage brands worldwide in August 2026Which is more popular in search, Milwaukee or ToughBuilt?

Follow Milwaukee vs ToughBuilt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Milwaukee or ToughBuilt?

Compare the tool storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Milwaukee and ToughBuilt among tool storage brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Stanley
Oct 2025	53.2%	29%	16%	1.8%	0.02%
Nov 2025	51.4%	28%	18.9%	1.7%	0.02%
Dec 2025	54.1%	24.2%	19.9%	1.8%	0.01%
Jan 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Feb 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Mar 2026	51.1%	27.9%	18.8%	2.1%	0.02%
Apr 2026	53.8%	24.2%	19.8%	2.2%	0.02%
May 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Jun 2026	54%	24.3%	19.9%	1.8%	0.02%
Jul 2026	58.8%	21.6%	17.7%	1.9%	0.02%
Aug 2026	53.8%	24.2%	19.8%	2.2%	0.02%
Sep 2026	—	—	—	—	—

How has the Milwaukee and ToughBuilt comparison changed over the last 12 months?

3 findings

Milwaukee was ahead of ToughBuilt in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool storage brands worldwide moved from 53.2% to 53.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
Across the 11 months ending August 2026, ToughBuilt’s estimated Share of Search among tool storage brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for tool storage brands worldwide in August 2026?

1 change

In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Milwaukee’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.