Leatherman vs Occidental Leather:Which is more popular?
In September 2026, Leatherman had more branded searches than Occidental Leather among tool pouch brands worldwide. Leatherman had about 368,000 branded searches, while Occidental Leather had 22,200. Leatherman made up 11.4% of all tool pouch brand searches we track, and Occidental Leather accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about tool pouch brands, Occidental Leather appeared in all five answers and Leatherman in none.
Who do people search for more?
Leatherman, about 17 searches for every 1 for Occidental Leather
Who does AI mention more?
Occidental Leather, mentioned in every answer we collected
Who does AI recommend more?
Occidental Leather, the only one of the two named
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Top tool pouch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Occidental Leather appeared in all five answers. Leatherman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klein Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ToughBuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leatherman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool pouch brands
5 answers
Asked ChatGPT
“Which tool pouch brand should I buy?”
Asked ChatGPT
“What are the best tool pouch brands?”
Asked ChatGPT
“What's the best tool pouch brand for small hand tools?”
Searched Google, AI Overview
“best tool pouch”
Searched Google, AI Overview
“leather tool pouch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Leatherman or Occidental Leather more popular in search?
This chart shows how often people search Google for Leatherman and Occidental Leather by name. Each line represents a brand's share of searches for all seven tool pouch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Leatherman, Occidental Leather. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Leatherman | Klein Tools | Veto Pro Pac | ToughBuilt | Occidental Leather |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 18.3% | 12.3% | 3.7% | 2% | 2% | 0.61% |
| Nov 2025 | 56.9% | 20.9% | 14% | 3.4% | 2.3% | 1.9% | 0.56% |
| Dec 2025 | 56.7% | 20.8% | 13.9% | 4.2% | 1.9% | 1.9% | 0.56% |
| Jan 2026 | 57.3% | 21.1% | 11.5% | 4.2% | 2.8% | 2.3% | 0.7% |
| Feb 2026 | 58.5% | 21.5% | 9.6% | 4.3% | 2.9% | 2.4% | 0.71% |
| Mar 2026 | 57% | 21% | 11.5% | 4.2% | 3.4% | 2.3% | 0.69% |
| Apr 2026 | 57.3% | 21.1% | 11.5% | 4.2% | 2.8% | 2.3% | 0.7% |
| May 2026 | 57.3% | 21.1% | 11.5% | 4.2% | 2.8% | 2.3% | 0.7% |
| Jun 2026 | 57.6% | 21.2% | 11.6% | 4.2% | 2.8% | 1.9% | 0.7% |
| Jul 2026 | 59.9% | 18% | 12% | 4.4% | 3% | 2% | 0.73% |
| Aug 2026 | 56.8% | 20.9% | 11.4% | 5.1% | 2.8% | 2.3% | 0.69% |
| Sep 2026 | 56.8% | 20.9% | 11.4% | 5.1% | 2.8% | 2.3% | 0.69% |
How has the Leatherman and Occidental Leather comparison changed over the last 12 months?
3 findings
- Leatherman was ahead of Occidental Leather in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leatherman’s share of searches among tool pouch brands worldwide moved from 12.3% to 11.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Occidental Leather’s share of searches among tool pouch brands worldwide moved from 0.61% to 0.69%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tool pouch brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Leatherman’s and Occidental Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leatherman
1 branded search term
- leatherman
Occidental Leather
1 branded search term
- occidental leather
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