Brandwave

How popular isToughBuilt in search?

In September 2026, there were an estimated 74K branded searches for ToughBuilt worldwide which held steady over the last 12 months. ToughBuilt holds 2.5% estimated Share of Search among tool pouch brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee62.1%
  2. DeWalt22.9%
  3. Leatherman12.5%
  4. ToughBuilt2.5%
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Which tool pouch brands compete with ToughBuilt?

ToughBuilt against tool pouch brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Leatherman, ToughBuilt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltLeathermanToughBuilt
Oct 202565.2%19.6%13.1%2.2%
Nov 202560.8%22.3%14.9%2%
Dec 202560.8%22.3%14.9%2%
Jan 202662.1%22.9%12.5%2.5%
Feb 202663.6%23.4%10.5%2.6%
Mar 202662.1%22.9%12.5%2.5%
Apr 202662.1%22.9%12.5%2.5%
May 202662.1%22.9%12.5%2.5%
Jun 202662.4%23%12.6%2.1%
Jul 202665.2%19.6%13.1%2.2%
Aug 202662.1%22.9%12.5%2.5%
Sep 202662.1%22.9%12.5%2.5%

  1. 1.Milwaukee

    62.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    22.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Leatherman

    12.5%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ToughBuilt

    2.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ToughBuilt and its closest rivals

Every comparison with ToughBuilt

How has branded search demand for ToughBuilt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
  • Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among tool pouch brands worldwide held steady, from 2.2% to 2.5%.

How did search popularity change for tool pouch brands worldwide in September 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  2. Estimated monthly branded searches for Leatherman worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

Where does ToughBuilt compete?

ToughBuilt is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands4th of 52.1%Show ranking
Toolbox brands4th of 52.1%Show ranking
Tool belt brands4th of 52.1%Show ranking
Tool pouch brands4th of 42.5%Shown above
Folding sawhorse brands2nd of 39.3%Show ranking

How is ToughBuilt measured?

Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toughbuilt

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How the Brand Demand Index is measured

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