Brandwave

How popular isToughBuilt in search?

In September 2026, there were an estimated 74K branded searches for ToughBuilt worldwide which held steady over the last 12 months. ToughBuilt holds 2.1% estimated Share of Search among tool belt brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee51%
  2. Makita28%
  3. DeWalt18.7%
  4. ToughBuilt2.1%
  5. Carhartt0.23%
ToughBuilt website (opens in a new tab)

Follow ToughBuilt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tool belt brands compete with ToughBuilt?

ToughBuilt against tool belt brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltToughBuiltCarhartt
Oct 202550.9%31.9%15.3%1.7%0.22%
Nov 202548.9%31.2%18%1.6%0.32%
Dec 202551.6%27.3%19%1.7%0.42%
Jan 202651.3%27.5%18.9%2.1%0.28%
Feb 202651.6%27.1%19%2.1%0.23%
Mar 202648.9%31%18%2%0.22%
Apr 202651.3%27.5%18.9%2.1%0.23%
May 202651.1%27.8%18.8%2.1%0.23%
Jun 202651.3%27.9%18.9%1.7%0.23%
Jul 202656.1%24.9%16.9%1.9%0.2%
Aug 202651.1%27.8%18.8%2.1%0.23%
Sep 202651%28%18.7%2.1%0.23%

  1. 1.Milwaukee

    51%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Makita

    28%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    18.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.ToughBuilt

    2.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Carhartt

    0.23%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ToughBuilt and its closest rivals

Every comparison with ToughBuilt

How has branded search demand for ToughBuilt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
  • Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among tool belt brands worldwide held steady, from 1.7% to 2.1%.

How did search popularity change for tool belt brands worldwide in September 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  3. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does ToughBuilt compete?

ToughBuilt is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands4th of 52.1%Show ranking
Toolbox brands4th of 52.1%Show ranking
Tool belt brands4th of 52.1%Shown above
Tool pouch brands4th of 42.5%Show ranking
Folding sawhorse brands2nd of 39.3%Show ranking

How is ToughBuilt measured?

Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • toughbuilt

Do you work for ToughBuilt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ToughBuilt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free