BORA vs ToughBuilt:Which is more popular?
In September 2026, ToughBuilt had more branded searches than BORA among saw horse brands worldwide. ToughBuilt had about 74,000 branded searches, while BORA had 1,600. ToughBuilt made up 5.8% of all saw horse brand searches we track, and BORA accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about saw horse brands, ToughBuilt appeared in all four answers and BORA in three. ToughBuilt was mentioned before BORA in two out of three answers.
Who do people search for more?
ToughBuilt, about 46 searches for every 1 for BORA
Who does AI mention more?
ToughBuilt, mentioned in every answer we collected
Who does AI recommend more?
ToughBuilt, named ahead of BORA in 2 of 3 answers
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Top saw horse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ToughBuilt appeared in all four answers. BORA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ToughBuilt was listed before BORA in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
BORA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about saw horse brands
4 answers
Asked ChatGPT
“Which saw horse brand should I buy?”
Asked ChatGPT
“What are the best saw horse brands?”
Asked ChatGPT
“What's the best saw horse brand for a workshop?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“folding sawhorse”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BORA or ToughBuilt more popular in search?
This chart shows how often people search Google for BORA and ToughBuilt by name. Each line represents a brand's share of searches for all six saw horse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ToughBuilt, BORA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Black+Decker | Kobalt | ToughBuilt | Irwin | BORA |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 14.4% | 5.3% | 4.4% | 0.39% | 0.11% |
| Nov 2025 | 73.5% | 15.5% | 6.3% | 4.2% | 0.31% | 0.14% |
| Dec 2025 | 70.8% | 16.4% | 7.3% | 4.9% | 0.36% | 0.16% |
| Jan 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| Feb 2026 | 71.1% | 16.3% | 6% | 6% | 0.44% | 0.13% |
| Mar 2026 | 72.8% | 15.3% | 6.3% | 5.1% | 0.37% | 0.17% |
| Apr 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| May 2026 | 66.6% | 20.4% | 6.8% | 5.6% | 0.41% | 0.18% |
| Jun 2026 | 69.6% | 19.3% | 5.8% | 4.8% | 0.35% | 0.19% |
| Jul 2026 | 66.7% | 20.3% | 6.8% | 5.6% | 0.41% | 0.18% |
| Aug 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.19% |
| Sep 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.13% |
How has the BORA and ToughBuilt comparison changed over the last 12 months?
3 findings
- ToughBuilt was ahead of BORA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BORA’s share of searches among saw horse brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among saw horse brands worldwide moved from 4.4% to 5.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for saw horse brands worldwide in September 2026?
2 changes
ToughBuilt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in September 2026.
Estimated monthly branded searches for BORA worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BORA’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BORA
1 branded search term
- bora tools
ToughBuilt
1 branded search term
- toughbuilt
Other head-to-heads among saw horse brands
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