How popular isToughBuilt in search?
In August 2026, there were an estimated 74K branded searches for ToughBuilt worldwide which held steady over the last 11 months. ToughBuilt holds 2.2% estimated Share of Search among tool storage brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tool storage brands compete with ToughBuilt?
Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | ToughBuilt | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29% | 16% | 1.8% | 0.02% |
| Nov 2025 | 51.4% | 28% | 18.9% | 1.7% | 0.02% |
| Dec 2025 | 54.1% | 24.2% | 19.9% | 1.8% | 0.01% |
| Jan 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Feb 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Mar 2026 | 51.1% | 27.9% | 18.8% | 2.1% | 0.02% |
| Apr 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| May 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Jun 2026 | 54% | 24.3% | 19.9% | 1.8% | 0.02% |
| Jul 2026 | 58.8% | 21.6% | 17.7% | 1.9% | 0.02% |
| Aug 2026 | 53.8% | 24.2% | 19.8% | 2.2% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 1.8M | 0% | -5 points | |
| 2, held 2nd | 24.2% | 823K | +22.3% | +2.6 points | |
| 3, held 3rd | 19.8% | 673K | +22.4% | +2.1 points | |
| 4, held 4th | 2.2% | 74K | +22.3% | +0.2 points | |
| 5, held 5th | 0.02% | 720 | +22% | 0 points |
53.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.
2.
Makita24.2%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
3.
DeWalt19.8%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
2.2%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Stanley0.02%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between ToughBuilt and its closest rivals
How has branded search demand for ToughBuilt changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
- Across the 11 months ending August 2026, ToughBuilt’s estimated Share of Search among tool storage brands worldwide held steady, from 1.8% to 2.2%.
How did search popularity change for tool storage brands worldwide in August 2026?
3 changes
In August 2026, Makita gained estimated Share of Search among tool storage brands worldwide, from 21.6% to 24.2%.
In August 2026, DeWalt gained estimated Share of Search among tool storage brands worldwide, from 17.7% to 19.8%.
In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.
Where does ToughBuilt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool storage brands | 4th of 5 | 2.2% | Shown above |
| Toolbox brands | 4th of 5 | 2.2% | Show ranking |
How is ToughBuilt measured?
Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toughbuilt
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Is ToughBuilt your brand?
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