Brandwave

How popular isToughBuilt?

In September 2026, people searched for ToughBuilt by name about 74,000 times worldwide, about the same as the previous year. These searches made up 1.7% of all global tool bag brand searches, placing ToughBuilt eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about tool bag brands, ToughBuilt appeared in two of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

ToughBuilt is the eighth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. MakitaShare of searches 23.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CraftsmanShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ToughBuiltShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top tool bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ToughBuilt is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veto Pro Pac1st
  2. Klein Tools2nd
  3. Milwaukee3rd
  4. ToughBuilt4th
  5. Carhartt5th
  6. Husky6th
  7. Makita–
  8. DeWalt–
  9. Craftsman–
  10. Kobalt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veto Pro Pac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about tool bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tool bag brands compete with ToughBuilt?

ToughBuilt against tool bag brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Craftsman, Klein Tools, Kobalt, Veto Pro Pac, ToughBuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanKlein ToolsKobaltVeto Pro PacToughBuiltCarharttHuskyBosch
Oct 202545%28.2%13.5%4.9%2.7%1.8%1.5%1.5%0.36%0.36%0.01%
Nov 202543.1%27.6%15.8%4.7%2.6%2.1%1.7%1.4%0.43%0.43%0.01%
Dec 202544.6%23.6%16.4%6%3.3%2.2%1.5%1.5%0.54%0.44%0.01%
Jan 202643.4%23.3%16%7.1%3.2%2.1%2.1%1.8%0.53%0.43%0.01%
Feb 202643.2%22.7%15.9%8.7%3.2%1.7%2.1%1.7%0.43%0.35%0.01%
Mar 202640.1%25.4%14.8%9.9%3%2%2.4%1.6%0.4%0.4%0.02%
Apr 202642.8%23%15.7%8.6%3.2%2.1%2.1%1.7%0.35%0.35%0.01%
May 202642.7%23.2%15.7%8.6%3.1%2.1%2.1%1.7%0.42%0.35%0.01%
Jun 202643%23.3%15.8%8.6%3.2%1.7%2.1%1.4%0.43%0.35%0.01%
Jul 202646.3%20.5%13.9%9.3%3.4%1.9%2.3%1.5%0.46%0.37%0.01%
Aug 202642.3%23%15.6%8.5%3.8%2.1%2.1%1.7%0.51%0.34%0.01%
Sep 202643%23.6%15.8%7.1%3.9%2.1%2.1%1.7%0.42%0.28%0.01%

  1. 1.Milwaukee

    43%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    23.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    15.8%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Craftsman

    7.1%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Klein Tools

    3.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Kobalt

    2.1%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Veto Pro Pac

    2.1%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ToughBuilt

    1.7%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Carhartt

    0.42%

    Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  10. 10.Husky

    0.28%

    Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  11. 11.Bosch

    0.01%

    Held 11th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ToughBuilt and its closest rivals

Every comparison with ToughBuilt

23 comparisons

How has branded search demand for ToughBuilt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
  • Across the 12 months ending September 2026, ToughBuilt fell from 7th to 8th among tool bag brands worldwide.

How did search popularity change for tool bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among tool bag brands worldwide, from 42.3% to 43%.

  2. In September 2026, Makita gained share of searches among tool bag brands worldwide, from 23% to 23.6%.

  3. In September 2026, Craftsman lost share of searches among tool bag brands worldwide, from 8.5% to 7.1%.

  4. Klein Tools’ share of searches among tool bag brands worldwide has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

  5. Estimated monthly branded searches for Veto Pro Pac worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are ToughBuilt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toughbuilt

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How the Brand Demand Index is measured

Where does ToughBuilt compete?

ToughBuilt is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands8th of 111.7%Shown above
Toolbox brands6th of 91.7%Show ranking
Tool storage brands5th of 71.9%Show ranking
Tool belt brands4th of 92%Show ranking
Tool pouch brands6th of 72.3%Show ranking
Saw horse brands4th of 65.8%Show ranking
Folding sawhorse brands2nd of 59.2%Show ranking
Creator with pink hair and a pink jacket

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