ToughBuilt vs U.S. General:Which is searched more?

Name: ToughBuilt vs U.S. General: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ToughBuilt had more branded searches than U.S. General among toolbox brands worldwide. ToughBuilt had about 74,000 branded searches, while U.S. General had 14,800. ToughBuilt made up 1.7% of all toolbox brand searches we track, and U.S. General accounted for 0.35%. These are worldwide searches for English-language branded terms.

Share of searches among toolbox brands worldwide in September 2026Is ToughBuilt or U.S. General more popular in search?

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Is ToughBuilt or U.S. General more popular in search?

Compare the toolbox brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ToughBuilt and U.S. General among toolbox brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	Craftsman	Snap-on	ToughBuilt	Stanley	U.S. General	Husky
Oct 2025	44.8%	28.1%	13.5%	4.9%	6%	1.5%	0.39%	0.54%	0.36%
Nov 2025	42.7%	27.3%	15.7%	4.7%	7%	1.4%	0.44%	0.35%	0.42%
Dec 2025	44.9%	23.7%	16.5%	6%	6%	1.5%	0.62%	0.36%	0.44%
Jan 2026	43.2%	23.2%	15.9%	7.1%	7.1%	1.7%	0.7%	0.52%	0.43%
Feb 2026	42.9%	22.6%	15.8%	8.6%	7.1%	1.7%	0.5%	0.42%	0.35%
Mar 2026	40.2%	25.5%	14.8%	9.9%	6.6%	1.6%	0.48%	0.49%	0.4%
Apr 2026	42.6%	22.9%	15.7%	8.6%	7%	1.7%	0.49%	0.63%	0.34%
May 2026	42.5%	23.1%	15.6%	8.6%	7%	1.7%	0.77%	0.34%	0.34%
Jun 2026	43.3%	23.5%	15.9%	8.7%	5.8%	1.4%	0.51%	0.35%	0.35%
Jul 2026	46.7%	20.7%	14%	9.4%	6.3%	1.5%	0.6%	0.38%	0.38%
Aug 2026	42.6%	23.1%	15.7%	8.6%	7%	1.7%	0.55%	0.34%	0.34%
Sep 2026	43.2%	23.7%	15.9%	7.1%	7.1%	1.7%	0.51%	0.35%	0.29%

How has the ToughBuilt and U.S. General comparison changed over the last 12 months?

3 findings

ToughBuilt was ahead of U.S. General in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ToughBuilt’s share of searches among toolbox brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 74K.
Across the 12 months ending September 2026, U.S. General’s share of searches among toolbox brands worldwide moved from 0.54% to 0.35%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for toolbox brands worldwide in September 2026?

1 change

In September 2026, U.S. General rose from 9th to 8th among toolbox brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ToughBuilt’s and U.S. General’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.