How popular isU.S. General?
In September 2026, people searched for U.S. General by name about 14,800 times worldwide, a 45.4% decrease from the previous year. These searches made up 0.35% of all global toolbox brand searches, placing U.S. General eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about toolbox brands, U.S. General appeared in three of the five answers and was the fifth most recommended of the nine.
U.S. General is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.
MilwaukeeShare of searches 43.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MakitaShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CraftsmanShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th- U.S. GeneralShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top toolbox brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, U.S. General was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. U.S. General is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Milwaukee1st
- DeWalt2nd
- Husky3rd
- Craftsman4th
- U.S. General5th
Snap-on6th
ToughBuilt7th- Makita–
Stanley–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- U.S. General3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ToughBuilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toolbox brands
5 answers
Asked ChatGPT
“Which toolbox brand should I buy?”
Asked ChatGPT
“What are the best toolbox brands?”
Asked ChatGPT
“What's the best toolbox brand for tool storage?”
Searched Google, AI Overview
“best toolbox”
Searched Google, AI Overview
“tool box for tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which toolbox brands compete with U.S. General?
Share of searches by month for Milwaukee, Makita, DeWalt, Craftsman, Snap-on, U.S. General. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Snap-on | ToughBuilt | Stanley | U.S. General | Husky |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 28.1% | 13.5% | 4.9% | 6% | 1.5% | 0.39% | 0.54% | 0.36% |
| Nov 2025 | 42.7% | 27.3% | 15.7% | 4.7% | 7% | 1.4% | 0.44% | 0.35% | 0.42% |
| Dec 2025 | 44.9% | 23.7% | 16.5% | 6% | 6% | 1.5% | 0.62% | 0.36% | 0.44% |
| Jan 2026 | 43.2% | 23.2% | 15.9% | 7.1% | 7.1% | 1.7% | 0.7% | 0.52% | 0.43% |
| Feb 2026 | 42.9% | 22.6% | 15.8% | 8.6% | 7.1% | 1.7% | 0.5% | 0.42% | 0.35% |
| Mar 2026 | 40.2% | 25.5% | 14.8% | 9.9% | 6.6% | 1.6% | 0.48% | 0.49% | 0.4% |
| Apr 2026 | 42.6% | 22.9% | 15.7% | 8.6% | 7% | 1.7% | 0.49% | 0.63% | 0.34% |
| May 2026 | 42.5% | 23.1% | 15.6% | 8.6% | 7% | 1.7% | 0.77% | 0.34% | 0.34% |
| Jun 2026 | 43.3% | 23.5% | 15.9% | 8.7% | 5.8% | 1.4% | 0.51% | 0.35% | 0.35% |
| Jul 2026 | 46.7% | 20.7% | 14% | 9.4% | 6.3% | 1.5% | 0.6% | 0.38% | 0.38% |
| Aug 2026 | 42.6% | 23.1% | 15.7% | 8.6% | 7% | 1.7% | 0.55% | 0.34% | 0.34% |
| Sep 2026 | 43.2% | 23.7% | 15.9% | 7.1% | 7.1% | 1.7% | 0.51% | 0.35% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 1.8M | 0% | +0.6 points | |
| 2, held 2nd | 23.7% | 1M | +1.1% | +0.6 points | |
| 3, held 3rd | 15.9% | 673K | 0% | +0.2 points | |
| 4, held 4th | 7.1% | 301K | -18.2% | -1.5 points | |
| 5, held 5th | 7.1% | 301K | 0% | +0.1 points | |
| 6, held 6th | 1.7% | 74K | 0% | 0 points | |
| 7, held 7th | 0.51% | 21.5K | -8.5% | 0 points | |
| 8, moved from 9th to 8th | 0.35% | 14.8K | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.29% | 12.1K | -18.2% | -0.1 pointsmoved from 8th to 9th |
43.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Makita23.7%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.
3.
DeWalt15.9%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.1%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
5.
Snap-on7.1%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.7%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Stanley0.51%
Held 7th. 21.5K estimated branded searches, -8.5% vs prior month. Share 0 points.
0.35%
Moved from 9th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
9.Husky
0.29%
Moved from 8th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between U.S. General and its closest rivals
Every comparison with U.S. General
10 comparisons
How has branded search demand for U.S. General changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for U.S. General worldwide fell from 27.1K to 14.8K.
- Across the 12 months ending September 2026, U.S. General fell from 7th to 8th among toolbox brands worldwide.
How did search popularity change for toolbox brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained share of searches among toolbox brands worldwide, from 42.6% to 43.2%.
In September 2026, Makita gained share of searches among toolbox brands worldwide, from 23.1% to 23.7%.
In September 2026, Craftsman lost share of searches among toolbox brands worldwide, from 8.6% to 7.1%.
Snap-on’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026.
In September 2026, U.S. General rose from 9th to 8th among toolbox brands worldwide.
In September 2026, Husky fell from 8th to 9th among toolbox brands worldwide.
How are U.S. General’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using U.S. General’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- u.s. general
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Where does U.S. General compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Toolbox brands | 8th of 9 | 0.35% | Shown above |
| Tool chest brands | 5th of 9 | 0.47% | Show ranking |
Is U.S. General your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.