Brandwave

Kennedy vs U.S. General:Which is more popular?

In September 2026, U.S. General had more branded searches than Kennedy among tool chest brands worldwide. U.S. General had about 14,800 branded searches, while Kennedy had 1,600. U.S. General made up 0.47% of all tool chest brand searches we track, and Kennedy accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about tool chest brands, U.S. General appeared in three of the five answers and Kennedy in none.

Among tool chest brands worldwide in September 2026

Who do people search for more?

U.S. General, about 9 searches for every 1 for Kennedy

U.S. General 14.8K searchesKennedy 1.6K searches

Who does AI mention more?

U.S. General, mentioned in 3 of 5 answers, Kennedy in 0

U.S. General in 3 of 5Kennedy in 0 of 5

Who does AI recommend more?

U.S. General, the only one of the two named

U.S. General first in 3Kennedy never named

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Top tool chest brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, U.S. General was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kennedy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U.S. General1st
  2. Husky2nd
  3. Milwaukee3rd
  4. Snap-on4th
  5. Craftsman5th
  6. DeWalt–
  7. Beta–
  8. Stanley–
  9. Kennedy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. General3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool chest brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kennedy or U.S. General more popular in search?

This chart shows how often people search Google for Kennedy and U.S. General by name. Each line represents a brand's share of searches for all nine tool chest brands we track, month by month, from English-language searches worldwide.

Kennedy and U.S. General among tool chest brands worldwide, by month

Share of searches by month for U.S. General, Kennedy. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltCraftsmanSnap-onU.S. GeneralBetaHuskyStanleyKennedy
Oct 202563.6%19.1%7%8.5%0.77%0.34%0.51%0.09%0.05%
Nov 202560%22%6.6%9.9%0.48%0.32%0.59%0.1%0.05%
Dec 202560.2%22.1%8.1%8.1%0.49%0.27%0.6%0.11%0.03%
Jan 202657.9%21.3%9.5%9.5%0.7%0.38%0.57%0.1%0.05%
Feb 202656.8%20.9%11.4%9.3%0.56%0.38%0.46%0.09%0.05%
Mar 202655.3%20.3%13.6%9.1%0.67%0.37%0.55%0.1%0.05%
Apr 202656.7%20.8%11.4%9.3%0.84%0.31%0.46%0.08%0.05%
May 202656.8%20.9%11.4%9.3%0.46%0.56%0.46%0.08%0.05%
Jun 202657.9%21.3%11.6%7.8%0.47%0.31%0.47%0.09%0.04%
Jul 202660.2%18.1%12.1%8.1%0.49%0.33%0.49%0.08%0.05%
Aug 202656.9%20.9%11.4%9.4%0.46%0.31%0.46%0.16%0.05%
Sep 202658.1%21.4%9.6%9.6%0.47%0.38%0.38%0.1%0.05%

How has the Kennedy and U.S. General comparison changed over the last 12 months?

3 findings
  • U.S. General was ahead of Kennedy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kennedy’s share of searches among tool chest brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, U.S. General’s share of searches among tool chest brands worldwide moved from 0.77% to 0.47%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for tool chest brands worldwide in September 2026?

2 changes

  1. In September 2026, U.S. General rose from 6th to 5th among tool chest brands worldwide.

  2. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kennedy’s and U.S. General’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kennedy

1 branded search term

  • kennedy tools

U.S. General

1 branded search term

  • u.s. general

How the Brand Demand Index is measured

Other head-to-heads among tool chest brands

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