Brandwave

How popular isStanley in search?

In August 2026, there were an estimated 720 branded searches for Stanley worldwide which held steady over the last 11 months. Stanley holds 0.03% estimated Share of Search among tool chest brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee72.3%
  2. DeWalt26.6%
  3. Husky0.58%
  4. Beta0.39%
  5. Kennedy0.06%
  6. Stanley0.03%
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Which tool chest brands compete with Stanley?

Stanley against tool chest brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Stanley. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltHuskyBetaKennedyStanley
Oct 202576%22.8%0.61%0.41%0.06%0.02%
Nov 202572.3%26.5%0.72%0.39%0.06%0.02%
Dec 202572.3%26.6%0.72%0.32%0.04%0.02%
Jan 202672.2%26.5%0.71%0.48%0.06%0.03%
Feb 202672.3%26.6%0.58%0.48%0.06%0.02%
Mar 202672.2%26.5%0.71%0.48%0.06%0.03%
Apr 202672.3%26.6%0.58%0.39%0.06%0.03%
May 202672.1%26.5%0.58%0.71%0.06%0.02%
Jun 202672.3%26.6%0.59%0.39%0.05%0.02%
Jul 202676%22.9%0.61%0.41%0.07%0.02%
Aug 202672.3%26.6%0.58%0.39%0.06%0.03%
Sep 2026——————

  1. 1.Milwaukee

    72.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  3. 3.Husky

    0.58%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beta

    0.39%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kennedy

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stanley

    0.03%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Stanley and its closest rivals

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stanley worldwide held steady at 720.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among tool chest brands worldwide held steady, from 0.02% to 0.03%.

How did search popularity change for tool chest brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among tool chest brands worldwide, from 22.9% to 26.6%.

  2. In August 2026, Milwaukee lost estimated Share of Search among tool chest brands worldwide, from 76% to 72.3%.

  3. Estimated monthly branded searches for Husky worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Beta worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Stanley compete?

Stanley is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tool storage brands5th of 50.02%Show ranking
Toolbox brands5th of 50.02%Show ranking
Tool chest brands6th of 60.03%Shown above
Spirit level brands5th of 50.04%Show ranking
Tape measure brands5th of 50.04%Show ranking
Jump starter brands4th of 60.05%Show ranking
Hand tool brands5th of 50.16%Show ranking
Wheelbarrow brands5th of 60.2%Show ranking
Workbench brands5th of 50.21%Show ranking
Socket set brands5th of 50.44%Show ranking
Log splitters6th of 61.4%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stanley wheelbarrow

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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