Brandwave

Tape measure brands:Which brands are most popular in search?

In August 2026, Milwaukee was the most searched among tape measure brands worldwide, with an estimated 1.8M branded searches and 96.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee96.3%
  2. Tajima2.1%
  3. Lufkin1.4%
  4. Komelon0.13%
  5. Stanley0.04%

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Share of SearchLeaderboard

Compare the tape measure brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tape measure brands worldwide, by month

Share of Search by month for Milwaukee, Tajima. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeTajimaLufkinKomelonStanley
Oct 202596.9%1.8%1.2%0.1%0.03%
Nov 202597.3%1.4%1.2%0.1%0.03%
Dec 202597%1.8%1.2%0.08%0.03%
Jan 202696.3%2.1%1.4%0.13%0.04%
Feb 202696.9%1.8%1.2%0.13%0.03%
Mar 202696.3%2.1%1.4%0.13%0.05%
Apr 202696.3%2.1%1.4%0.13%0.04%
May 202696.3%2.1%1.4%0.13%0.03%
Jun 202696.7%1.7%1.4%0.13%0.03%
Jul 202696.7%1.7%1.4%0.13%0.03%
Aug 202696.3%2.1%1.4%0.13%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Milwaukee

    96.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Tajima

    2.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Lufkin

    1.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Komelon

    0.13%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stanley

    0.04%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tape measure brands worldwide?

In August 2026, Milwaukee was the most searched among tape measure brands worldwide, with an estimated 1.8M branded searches and 96.3% estimated Share of Search within this set. Tajima is in 2nd place, 94.1 percentage points behind at 2.1% Share of Search.

Global tape measure brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee96.9% → 96.3%97.3%Nov 202596.3%Mar 20261st
Tajima1.8% → 2.1%2.1%May 20261.4%Nov 20252nd
Lufkin1.2% → 1.4%1.4%Jun 20261.2%Oct 20253rd
Komelon0.1% → 0.13%0.13%Feb 20260.08%Dec 20254th
Stanley0.03% → 0.04%0.05%Mar 20260.03%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tape measure brands worldwide decreased from 96.9% to 96.3%.
  • Across the 11 months ending August 2026, Tajima, Lufkin, Komelon and Stanley held steady: their estimated Share of Search among tape measure brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tape measure brands worldwide in August 2026?

  1. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

How the Brand Demand Index is measured

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